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Starting September 30, 2024, all Oracle products, including BlueKai, MOAT, and Grapeshot segments, as well as MOAT post bid measurement, will no longer be available on the Beeswax platform. If this impacts you, Beeswax account teams are available to assist in finding alternative options. For questions, please contact your Beeswax account representative.



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Overview

Creative Add-Ons allow for trafficking teams to upload 3rd party javascript URLs and impression tracking pixels for association with banner and video creatives within Beeswax. Creative Add-Ons can be associated with multiple creatives and are able to be included by default for all new creatives. Creative Add-Ons are associated via point and click selection rather than the copy-paste creative trafficking workflow. Common use-cases include viewability and verification vendors as well as impression trackers.

Create a Creative Add-On:

  1. From Trafficking or Create dropdown, select Creative Add-Ons.
  2. On the New Creative Add-On page, fill in the required fields marked with asterisk. 
    • Enter the Creative Add-On name.
    • Select the Creative Type for the Creative Add-On (banner or video)
    • Select the Creative Add-On Type (pixel or script)
    • Enter the javascript or tracking pixel URL in the Creative Ad-On URL.
  3. Configure whether the Creative Add-On should be included by default for all new creatives in Beeswax.
  4. Configure the Creative Add-On URL as secure or non-secure.
  5. Configure the Creative Add-On as active or inactive.
  6. Select Save to continue. 
  • Optional: 
    • Specify the Advertiser that the Creative Add-On will be associated with; if no Advertiser is specified the Creative AddOn will default as an Account Level Creative Add-On.
    • Associate the Creative Add-On with a Vendor.
    • Associate a CPM cost with the Creative Add-On, most vendors charge a billable fee for use of their Creative Add-Ons.

Associate Creative Add-Ons with Beeswax Creatives:

  1. Navigate to the Creative <name> Overview page and expand the Pixels and Scripts section.
  2. Click on the Select Creative Add-ons field and associate the Creative Add-On from the drop-down list.
  3. Select the appropriate Save options. 

FAQs:

Q: Should I configure all of my creative Add-Ons as include by default?
A: Each client use-case and tracking configuration will be unique. Please note that the Include by Default configuration will apply to all eligible creatives and may have billable and tracking implications within your external systems and tracking platforms.

Q: Can Creative Add-Ons be assigned for all attributes within my Beeswax creative?
A: Creative Add-Ons can only be assigned as 3rd Party Impression Pixels or 3rd Party Javascript.

Q: Can Creative Add-Ons be used with VAST events?
A: Not at current. We are considering this as a future enhancement.

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