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HUMAN Pre-Bid Blocking (MediaGuard)
HUMAN is a measurement company that provides Invalid Traffic (IVT) solutions across the ad-tech ecosystem. Beeswax has integrated their pre-bid and post-bid IVT measurement solutions. MediaGuard is the pre-bid solution that leverages machine learning tool for detecting and preventing digital ad fraud.
Once HUMAN pre-bid has been enabled, you will be able target (exclude only) the “HUMAN MediaGuard Anti-Fraud (all inventory)” segment in your line items.
HUMAN Post-Bid Measurement (FraudSensor):
FraudSensor is the post-bid IVT measurement tool that collects information (via a 1x1 pixel or JS tag) and measures fraud in the inventory.
You can enable HUMAN post-bid measurement by adding the corresponding creative add-on on the creatives you would like to enable the measurement. If you are targeting the pre-bid segment on a line item, post-bid must also be enabled for the creative associated.
The Post-Bid reporting will work the same way as other brand safety partners that offer IVT reporting. The following fields will contain post-bid measurement data for HUMAN when applied:
• Measurement Vendor Name = HUMAN
• Invalid Impressions
• Measurable Invalid Impressions
• Invalid Impressions %
LINE ITEM BULK EDIT
We further improved our line-item bulk edit feature to provide users with a more streamlined way to edit multiple line items at once.
This update includes a brand-new workflow and UI for all sections within the general tab. Also, some fields that didn't have bulk editing capabilities before now can be bulk edited. This includes Flights, Vendor fees, and Custom event associations.
Click here to learn more
UI Upgrades
As we continue to modernize the Beeswax platform, we will be updating the Vendors and Creative Add On user interface. The new experience for both objects will make it easier to enter and manage your information.
*There are no changes to the API.
Line Item V2 Availability
We are excited to announce the General Availability release of Line Item V2 coming this September 7th. This release incorporates several significant feature enhancements compared to the beta version. Please note, this is upgrade affects both the UI and API.
What does this mean:
- Line Item UI will be switched over to the new version. The V2 API will be enabled but you will still be able to use the existing version of API to make changes.
Overview of Line Item V2 upgrades
If you would like to opt-out of this upgrade, please reach out to your CSM. Please note, this is upgrade affects both the UI and API.
Visit Beeswax Knowledge Base to access the Release Notes and learn more about the features. For any help, feel free to contact your Customer Success Manager or email marketing@beeswax.com.