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Table of Contents



Overview

User management covers two areas:

  • User accounts (or simply users): The creation of new users and the management of existing users (global settings and data access level).
  • User roles: Each user is assigned a user role, which defines the permissions and access of all users with the same user role.

For example, an advertising agency might create a "Media Buyer" user role with permissions specific to campaign management, or a "Finance Manager" user role with permissions specific to finance-related areas. Any changes to the "Media Buyer" or "Finance Manager" user role changes the permissions for all users assigned that user role.


OneStrata User Terms and Concepts

This section contains information about terms and concepts related to users.

Types of Users

Once a user account has been created, its user type cannot be changed.

There are two types of users:

User TypeDescription

Agency User

A user that works directly for the advertising agency in some way. For example, as a media planner or buyer.

Agency users do not have access to Vendor Inbox. 

Seller User

If the Internal Seller workflow is enabled, an enterprise can create Seller users.

Otherwise, only Agency users can be created

A user that works for the advertising agency's internal trade desk, if any.

Seller users are like Agency users, but have the following additional abilities:

User Data Access Level

Each user must be assigned a data access level, which is a combination of media access level and entity access level.

Media access and entity access define which campaigns a user can view or edit:

Data Access LevelDescription

Media access level

If a user does not have access to a particular Media type, they cannot view or edit campaigns associated with that Media type.

Entity access level

If a user does not have access to a particular Enterprise, Agency, Business Unit, Client Group, or Client entity, they cannot view or edit campaigns associated with that entity or any of its children entities.

In general, each user's data access level must be manually assigned. However, there are two FreeWheel-managed settings that can automatically assign full access to new users:

  • If the Apply All Medias to New Users setting is enabled, all new users are automatically assigned access to all Media types. If this setting is not enabled, new users must have their media access level manually assigned.
  • If the Apply All Entity Access to New Users setting is enabled, all new user are automatically assigned access to all entities. If this setting is not enabled, new users must have their entity access level manually assigned.

For more information, see FreeWheel-Managed Settings and Features. To enable either or both of these settings, contact your OneStrata representative.


User Role Terms and Concepts

This section contains information about terms and concepts related to user roles.

Types of User Roles

There are two types of user roles:

User Role TypeDescription
Default user roleDefault user roles are automatically created and defined by FreeWheel, and provide a quick way to assign permissions to users.
Custom user role

If User Role Customization is enabled, an enterprise can customize user roles.

Otherwise, the default user roles cannot be edited and custom user roles cannot be created.

The permissions of a custom user role are manually determined by the creator of the user role.

Default User Roles

Types of Default User Roles

There are two types of default user roles:

Default User Role TypeDescription
OneStrata DigitalDefault user roles for advertising agencies that use OneStrata Digital.
Traditional

Default user roles for advertising agencies that use one or more traditional Strata applications

  • RFP
  • View
  • SBMS
  • Eleven
  • sTraffic
  • Agency Qualitative
  • XSale
  • Xtrend
  • Cable Zone Management
  • Strata Link

Advertising agencies that use OneStrata Digital and one or more other Strata applications have both sets of user roles:

Product UsageOneStrata Digital Default User RolesTraditional Default User Roles

Agencies that use OneStrata Digital and one or more other Strata applications

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Agencies that don't use OneStrata Digital but do use other Strata application(s)

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Agencies that use OneStrata Digital but don't use other Strata applications

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Default OneStrata Digital User Roles

The following table describes the default OneStrata Digital user roles:

Default User RoleDescription
All Permissions

Full permissions for all OneStrata Digital areas.

Standard User

Full permissions for the core campaign management workflow. View-only permissions for all other areas.

TrainerFull permissions for almost all areas. No access to vendor contact information and view-only access for external integration administration.
View OnlyView-only permissions for all areas.
BuyerFull permissions for the Campaign Management module. View-only permissions for all other areas.
Traffic Only

Full permissions for the External Integrations tab. View-only permissions for all other areas.

Finance OnlyFull permissions for finance-related areas. View-only permissions for all other areas.
Agency AdministratorFull permissions for the Finance, Reports, and Administration modules. View-only permissions for all other areas.

For more information on the exact permissions of each default user role, see Default User Roles.

Default Traditional User Roles talk

The following table describes the default traditional user roles:

Default User RoleDescription

Traditional Traffic Only

Only available if the enterprise uses sTraffic

Access to sTraffic only,

Access to the Traditional Knowledge Base.

No user management permissions.

Traditional Eleven Only

Only available if the enterprise uses Eleven

Access to Eleven only.

Access to the Traditional Knowledge Base.

No user management permissions.

Traditional Digital Only

Only available if the enterprise uses SBMS

Access to SBMS only.

Access to the Traditional Knowledge Base.

No user management permissions.

Traditional Campaign Manager

If the enterprise uses these applications, access to SBMS, View, Eleven, and/or RFP.

Access to the Traditional Knowledge Base.

No user management permissions.

Traditional Knowledge Base

No access to the traditional Strata applications used by the enterprise.

Access to the Traditional Knowledge Base.

No user management permissions.

Traditional Standard User

Access to all traditional Strata applications used by the enterprise.

Access to the Traditional Knowledge Base.

No user management permissions.

Traditional Agency Administrator

Access to all traditional Strata applications used by the enterprise.

Access to the Traditional Knowledge Base.

Full user management permissions.

For more information on the exact permissions of each default user role, see Default User Roles.

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