Table of Contents
Overview
Native offers are new objects that associate to native creatives in a one to many fashion. The common assets of a native offer include a title, description offer, call to action, etc. that can be applied to many different creatives in order to improve efficiency.
| Creative Fields | Description |
| Native Offer Name* | Name of the native offer |
| Advertiser* | Advertiser under which you are creating this native offer. Native offers can be assigned to any line item beneath this advertiser only. |
| How will this Native Offer be used? | Native Offer template you are using for associated creatives. Templates correspond to the other creative types. |
| App Icon*** | Icon image (with extension .gif, .jpg, .jpeg or .png). If you choose to add a companion asset, upload the creative asset OR choose an existing asset. Dimensions must be 128x128 or larger with same aspect ratio. |
| Advertiser Logo** | Logo image (with extension .gif, .jpg, .jpeg or .png). If you choose to add a companion asset, upload the creative asset OR choose an existing asset. Dimensions must be 128x128 or larger with same aspect ratio. |
| Title* | Title of the Native Offer, 25 character max |
| Description* | Description of the native offer including ad copy, 90 character max |
| Call to Action** | Call to action for the native offer, 15 character max |
| Advertiser Name | Advertiser name for the native offer, 25 character max |
| App Store Name | App store name for the native offer, 15 characters max |
| Star Rating | App store rating |
| Currency | Currency of cost of app |
| Price | Price of app |
| Active | Whether the creative is active or inactive. Active Line Items must have at least one active creative associated to them. |
* = required for all native offers
**= required for content offers
***=required for app install offers