Table of Contents
Overview
The Entity Management page manages the key data records used across an agency to operate its business, and defines entities such as an agency's clients, products, and vendors. Entity record streamline data sharing and facilitate data transactions between teams and throughout an agency.
Agency Group Entities
Agency Group entities define advertising agencies, their business structures, and their client relationships.
The Agency Group entity hierarchy is as follows, from highest to lowest:
Entity | Description |
|---|---|
Enterprise | The highest level entity within the OneStrata platform. Enterprises are configured and managed by OneStrata. If you want to modify any Enterprise-level settings, contact your OneStrata representative. |
Agency | The second-highest level entity within the OneStrata platform, but the highest level entity within the business structure. An Agency contains one or more Business Units. |
Business Unit | An office, branch, or subdivision within an Agency. |
Client Group | An optional grouping of one or more Clients. |
ClientAdvertiser | Who an Agency or Business Unit is planning and buying media for. |
Product Group | An optional grouping of one or more Products. |
Product | A Client's activity or brand. |
Vendor Group Entities
Vendor Group entities define who is paid for a media activity, who runs the activity, where the activity is run, and the relationship between these three entities.
In OneStrata, the term "vendor" is used to refer collectively to Payee, Order Partner, and Supplier entities.
The Vendor Group entity hierarchy is as follows, from highest to lowest:
Entity | Description |
|---|---|
Payee | The entity that an Agency pays for a media activity. |
Order Partner | The entity that runs a media activity. Order requests are sent to an Order Partner entity for confirmation or rejection. Order Partner TypesThere are four types of Order Partners:
External Order Partner An Order Partner entity configured for external confirmation. In-System Order Partner An Order Partner entity configured for in-system confirmation. Internal Seller Order Partner The internal seller workflow is a gated feature and not enabled by default. If the internal seller workflow is not enabled, internal seller Order Partners cannot be created. To enable this feature, contact your OneStrata representative. An Order Partner entity configured for in-system confirmation and the internal seller workflow. Auto-Confirmation Order Partner An Order Partner entity configured for auto-confirmation. |
Supplier | Where a media activity runs. For example, a website or a self-serve platform. |
Contract | The record that links a Payee, Order Partner, and Supplier. |