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Table of Contents


Overview

Use this creative type when you have an MRAID tag.

How it works

The following fields are available: 

Creative FieldsDescription
AdvertiserAdvertiser under which you are creating this creative. Creatives can be assigned to any line item beneath this advertiser only.
Creative NameName of the creative
Width & HeightThe width and height of the creative
Expandable TypeSelect if your tag expands automatically, on user click, on user rollover, or does not expand. 
Expandable DirectionThe direction in which an expandable will expand, if applicable.
Responsive SizeToggle “Yes” if the creative adjusts size; select “No” if it is a fixed size.
TagCopy and paste your JavaScript ad tag into this field in its entirety. It’s required that you include the {{CLICK_URL}} macro in your tag so that Beeswax can track clicks. All other macros are optional.
Ad Server MacrosIf your ad tag is from one of the Ad Servers listed you can select the ad server and Beeswax will attempt to detect and replace the appropriate macros.
ThumbnailRequired if you are running your tag on MoPub or Millennial Media. The thumbnail should be an image file. Best practice is to always include a thumbnail image.
Technical VendorOn Google’s AdX, any technical vendor including a 3rd party ad server or measurement vendor need to be declared. Failure to declare technical vendors may result in your creatives being rejected by AdX.
Advertiser DomainThe domain of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser domain would be www.ford.com
Advertiser CategoryThe category of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser category would be “Automotive”.   
If you leave this field blank it will inherit the advertiser category you set when you created the Advertiser object.   
NOTE: Advertiser category is a required field for certain exchanges like MoPub. Lack of an advertiser category will result in you not bidding on MoPub.
Landing Page URLThis is the full URL that the user will land on after clicking on your creative. For example, www.ford.com/landingpage/fordfocus.  
Failure to include the full URL may result in your creatives being rejected by Google’s AdX.
Creative Add-OnsIf you previously have defined pixels or scripts via the creative add-ons module, they will be listed here.
Additional PixelsAdditional tracking pixels that will be fired at the same time as the impression. This field should contain a URL, for example  https://ad.doubleclick.net/ddm/trackimp/[additional_parameters].
Additional ScriptsAdditional JS tags to be called at the same time as the impression. This field should contain a URL, for example:  https://ad.doubleclick.net/ddm/trackimpj/[additional_pareters]
In Banner VideoSelect whether it is click-to-play or autoplay.  If there is novideo, select no-video.
MIME TypeMIME of the media asset loading by your ad tag. This field is used for creative matching.
MRAID PlayableWhether the creative is a playable game in MRAID. This is required to be set when running on MoPub. 
Alternative IDAlternative ID for the creative. Use this field to map an creative ID in Beeswax to a creative ID in your system.
SecureWhether the creative is secure or not. For a creative to be secure, all URL calls from the creative need to be over HTTPS
Start DateOptional start date for the creative
End DateOptional end date for the creative
ActiveWhether the creative is active or inactive. Active Line Items must have at least one active creative associated to them.
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