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Assign a Social Provider to a Cost Line

Social providers are assigned to individual Cost Lines on the media schedule of a campaign through the Supplier field on the Schedule grid. When such a Cost Line is committed, it becomes available on the Social grid.

To assign a Social provider to a Cost Line, do the following:

  1. Open the campaign that creates the desired Cost Line.

  2. Navigate to the Schedule tab.

  3. On the Schedule grid, for Supplier, select a Supplier entity that is linked to a Social provider. External integration providers are managed by FreeWheel. To set up or manage an external integration provider, contact your OneStrata representative.

View the Details of a Linked Social Campaign

To view information about an external social campaign that a OneStrata Cost Line is linked to, do the following:

  1. Open the desired campaign.

  2. Navigate to the Social dashboard.

  3. Select the desired Cost Line.

  4. Click the View Upload button to open the View Upload widget

In the View Upload widget, the following information about the linked social campaign is available:

Field NameDescription
AdvertiserThe name of the advertiser, as used by the Social provider.
NameThe name of the social campaign, as used by the Social provider.
BudgetThe budget of the social campaign, as defined within the external social advertising platform.
Buying TypeThe buying type of the social campaign, as defined within the external social advertising platform.
ObjectiveThe objective of the social campaign, as defined within the external social advertising platform.

View the Delivery Metrics of a Linked Social Campaign

Prerequisites:

If a Cost Line is linked to a social campaign, the social campaign's delivery metrics (vendor delivery cost and number of delivered units) are available on the Standard Actualization grid, located on the Actualization tab.

To view the delivery metrics of a linked social campaign, do the following:

  1. Open the desired campaign.

  2. Navigate to the campaign's Actualization tab. By default, the Actualization tab opens on the Standard Actualization grid.

  3. On the Standard Actualization grid, do the following:

    1. Identify the Actualization grid line that represents the Cost Line linked to the social campaign, using the (Cost Line) ID or External ID values.

    2. If necessary, scroll horizontally until the Site Cost and Site Unit columns are reached.

      The Site Cost field displays the linked social campaign's vendor delivery cost, and the Site Unit field displays the linked social campaign's number of delivered units. For more information, see Standard Actualization Grid Reference.
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