Table of Contents
Overview
DoubleVerify is integrated to allow pre-bid targeting across exchanges. Below is a list of special segments utilizing the following DoubleVerify products:
| Brand Safety & Suitability | Brand safety solution provides data to understand the Brand Safety & Suitability classification of sites or apps. |
*OTT/CTV not supported |
Fraud & Invalid Traffic | Fraud & Invalid traffic solution provides data on the traffic validity (e.g. is the impression request from a fraud bot?) of sites, apps, and impressions. |
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| Display Viewability | Display Viewability solution provides data on sites or apps classified by historical fraud-free display viewability rates. |
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| Video Viewability & Player Size | Video Viewability & Player Size solution provides data on sites or apps classified by historical fraud-free video viewability performance, video player size, and CTV Fully On-Screen (FOS) inventory. |
OTT/CTV supports:
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| Contextual | Contextual solution provides information on sites or apps based on the categories from the IAB Quality Assurance Guidelines (QAG) taxonomy. |
*OTT/CTV not supported |
| Authentic Brand Suitability | Authentic Brand Safety solution allows DoubleVerify advertisers to create a centralized set of brand safety controls as custom segments and automatically deploy them across multiple programmatic buying platforms and campaigns. |
*OTT/CTV not supported |
| Custom Contextual In-Market and Events | Off-the-shelf contextual segments to target users based on seasonal events, including holidays, sporting or shopping events. In-market segments provide information about the site to infer what the consumer may be in-market for, for example - Automotives, Luxury Goods, etc. |
*In-App, OTT/CTV not supported |
| Custom Contextual | Custom Contextual targeting allows advertisers to create highly accurate and brand relevant contextual segments in a centralized location, and automatically update targeting settings from a single source, across multiple campaigns. These segments are custom and should only be targetable by the customer that created them. |
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| Authentic Attention | Powered by DoubleVerify's machine learning technology and industry-wide attention data, advertisers can activate the DV Universal Attention Segment to eliminate low attention domains and optimize campaign performance. |
*OTT/CTV not supported |
Pricing for the usage of each of the different products can be found within the platform. The CPM is marked clearly alongside the segments when choosing them for targeting.
Pricing when using multiple DoubleVerify Segments
Targeting as many segments within a Product Set (e.g. combining a Video Viewability segment with a Player Size segment) can be done without incurring additional costs - only the CPM fee associated with that Product Set will be charged. When targeting across Product Sets (e.g. combining Display Viewability with Contextual), the sum of all the Product Set rates will be charged (e.g. Display Viewability CPM fee + Contextual CPM fee). This information is based on the pricing structure for DoubleVerify Pre-bid Targeting segments within the FreeWheel platform. The pricing model allows for multiple segment combinations within a single Product Set without additional fees, while combining segments across different Product Sets results in cumulative charges.
DoubleVerify Contextual Custom Segments
- Customers of DoubleVerify can create Custom Contextual segments via the DoubleVerify UI, push these into their platform instance, and target them as custom segments.
- For first-time targeting of a DoubleVerify Custom Contextual segment, users should contact the Support team or their Account Manager to enable this feature for their account.
- Once enabled, custom segments can be created in the DoubleVerify UI. Those without access to DoubleVerify or needing assistance can email programmaticsales@doubleverify.com.
- When creating a new custom segment in the DoubleVerify UI, it's important to select the appropriate platform from the "Buying Platform Activation" list to ensure eligibility for targeting.
- After creating the custom segment, users should contact the Support team for segment mapping. The custom DoubleVerify ID (an 8-digit integer starting with '52') should be provided.
- The Support team will confirm once the DoubleVerify segment has been mapped in the platform. Following confirmation, the segment will be available in the user's instance in the 'Segments' tab of line item targeting.