Table of Contents
Overview
Beeswax has a direct integration with IAS and DoubleVerify for viewability reporting of desktop web, mobile web, and mobile in app display ads. In order to set up any of these vendors on a line item, navigate to the "Creative Add-On" field in the "Pixels and Scripts" section of the "Edit Creative" screen and select "IAS Banner Tag", or “DoubleVerify Banner Tag”. Current prices for the add-ons are always listed in the Buzz user interface.
Vendor Descriptions
Each vendor uses the IAB definition of Viewability and Measurability:
- 50% of the ad unit in view for a minimum of 1 second for standard ad formats such as leaderboards and MPUs.
| Vendor | Integral Ad Science (IAS) | DoubleVerify (DV) |
| Supply |
|
|
| Reporting Behavior | IAS delivers their data to Beeswax each day near mid-day Eastern time. This data feed contains data for the previous day. Customers should expect to IAS viewability data within query tool reports approximately 28 hours post impression. | DoubleVerify aggregates and delivers files on an hourly basis. Data contained in these files is typically delivered 4-6 hours after the measurement has taken place. |
At this time, you should not use multiple viewability partner creative add-ons on the same creative as the data set will be corrupted.
The metrics that are available in Report Builder include the following:
- Viewable Impressions - The number of impressions where at least 50% of an ad was in-view for more than a second
- Measurable Impressions - The number of impressions where viewability was measurable
- vCPM - The CPM calculated against viewable impressions
- Viewability % - Viewable Impressions / Total Impressions counted by Beeswax
- Measurable % - Measurable Impressions / Total Impressions counted by Beeswax
- Viewability/Measurability % - Viewable Impressions / Measurable Impressions
- Viewable Seconds - Total number of seconds that were viewable
- Average Viewable Seconds - Viewable Seconds / Viewable Impression
See below for a summary breakdown of the post-bid capabilities of each vendor:
| Vendor | DV | IAS |
| Measurable Impressions | Y | Y |
| Viewable Impressions | Y | Y |
| Invalid Impressions | Y | Y |
| Viewable Seconds | N | Y |
| Invalid Reason Codes | N | N |