Overview

Beeswax has a direct integration with IAS and DoubleVerify for viewability reporting of desktop web, mobile web, and mobile in app display ads. In order to set up any of these vendors on a line item, navigate to the "Creative Add-On" field in the "Pixels and Scripts" section of the "Edit Creative" screen and select "IAS Banner Tag", or “DoubleVerify Banner Tag”. Current prices for the add-ons are always listed in the Buzz user interface.

Vendor Descriptions

Each vendor uses the IAB definition of Viewability and Measurability:

50% of the ad unit in view for a minimum of 1 second for standard ad formats such as leaderboards and MPUs.

Vendor	Integral Ad Science (IAS)	DoubleVerify (DV)
Supply	Desktop & Mobile Web Banner Mobile-App Banner: MRAID Environments or OMID (OMSDK)	Desktop & Mobile Web Banner: All Mobile-App Banner: MRAID Environments or OMID (OMSDK)
Reporting Behavior	IAS delivers their data to Beeswax each day near mid-day Eastern time. This data feed contains data for the previous day. Customers should expect to IAS viewability data within query tool reports approximately 28 hours post impression.	DoubleVerify aggregates and delivers files on an hourly basis. Data contained in these files is typically delivered 4-6 hours after the measurement has taken place.

At this time, you should not use multiple viewability partner creative add-ons on the same creative as the data set will be corrupted.

The metrics that are available in Report Builder include the following:

Viewable Impressions - The number of impressions where at least 50% of an ad was in-view for more than a second
Measurable Impressions - The number of impressions where viewability was measurable
vCPM - The CPM calculated against viewable impressions
Viewability % - Viewable Impressions / Total Impressions counted by Beeswax
Measurable % - Measurable Impressions / Total Impressions counted by Beeswax
Viewability/Measurability % - Viewable Impressions / Measurable Impressions
Viewable Seconds - Total number of seconds that were viewable
Average Viewable Seconds - Viewable Seconds / Viewable Impression

See below for a summary breakdown of the post-bid capabilities of each vendor:

Vendor	DV	IAS
Measurable Impressions	Y	Y
Viewable Impressions	Y	Y
Invalid Impressions	Y	Y
Viewable Seconds	N	Y
Invalid Reason Codes	N	N

Table of Contents

Overview

Vendor Descriptions