Release Date: January 13, 2026
- Release Calendar
- If you have any questions, please reach out to your account representative.
Supply Transparency Dashboard
What is it? A new Supply Transparency dashboard is available. This dashboard provides insight into the supply path by featuring data on Ads.txt, App-ads.txt, and Sellers.json compliance, and showing the relationship between transparency signals and performance metrics.
Where is it? Access the Supply Transparency Dashboard through the Analytics tab > Dashboards > Supply Transparency.
Do I need to do anything? This dashboard is automatically available for all accounts; no action is required.
Learn More To see all features included in the new dashboard, see Supply Transparency Dashboard.
User Data Added to Comcast Viewership Segments
What is it? FreeWheel Comcast+ segments now include user-specific data in log exports. The following fields are now present in logs for all segments:
- geo_lat
- geo_long
- inventory_source_user_id
- ip_address
- ip_address_hashed
- ipv6_address
- ipv6_address_hashed
- platform_device_didmd5
- platform_device_didsha1
- platform_device_dpidmd5
- platform_device_dpidsha1
- platform_device_idfa
- platform_device_ifa
- ua
- user_id
- user_id_hashed
Do I need to do anything? These fields are automatically available in log exports for accounts using Comcast viewership segments; no action is required. Note that Comcast viewership segments are only available for US audiences.
Learn More For more information on using Comcast viewership segments, see FreeWheel Comcast+ Segments.