Table of Contents





Overview

The External Integrations tab provides a connection between OneStrata and the rest of an Agency's tech stack. Users can plan and build media schedules and orders in OneStrata, and then upload the ad placements directly to their integrated ad server.

OneStrata's third party integrations simplify the digital buying process by providing a single place to enter media schedule information and receive delivery metrics. 

Direct integrations with external providers connect OneStrata to the rest of an agency's ad tech stack, help eliminate data duplication, and reduce the burden of maintaining data integrity across multiple systems.

Provider Types and Providers

The following table describes the external integration provider types and providers available in OneStrata:

Provider TypeProvider(s)OneStrata Entity to Provider Entity LinkingRecommended Documentation
Ad Server

Campaign Manager 360 (CM360)

OneStrata campaign → CM360 campaign

OneStrata Ad Placement → CM360 placement

 



Innovid (formerly Flashtalking)

OneStrata campaign → Innovid campaign

OneStrata Ad Placement → Innovid placement

 


DSP

Buyer Cloud (formerly FreeWheel DSP)

OneStrata Client → Buyer Cloud advertiser

OneStrata Cost Line → Buyer Cloud campaign

Display & Video 360 (DV360)

OneStrata campaign → DV360 campaign

OneStrata Cost Line → DV360 insertion order

The Trade Desk

OneStrata Cost Line → The Trade Desk campaign

Search

Google Ads

OneStrata Cost Line → Google Ads campaign

Social

Meta

OneStrata Cost Line → Meta campaign


Access the External Integrations Tab of a Campaign

To go to the External Integrations tab of a campaign, do the following:

  1. Go to the Media Campaigns page (Campaign Management > Campaigns).

  2. In the Media Campaigns grid, click on the name of the campaign to open it.

  3. By default, the campaign opens on its Overview tab.

  4. Click on External Integrations to open the External Integrations tab.

Access the External Integrations Dashboard

To access the External Integrations dashboard, do the following:

  • Go to the External Integrations tab of the desired campaign.

Depending on the provider types associated with the campaign, the External Integrations tab opens different dashboards:

Provider Types Assigned to CampaignNavigating to the External Integrations tab
More than one provider typeOpens External Integrations Tab.
Ad Server onlyOpens Ad Server Integrations.
DSP onlyOpens the DSP dashboard.
Search onlyOpens the Search dashboard.
Social onlyOpens the Social dashboard.
NoneOpens the default version of the External Integrations dashboard.


External Integrations Dashboard UI Elements

If there are no external integration providers associated with the campaign, the default version of the External Integrations dashboard is displayed: 


The External Integrations dashboard contains the following elements:


ItemDescription
1Campaign header

2Ad Server widget

See Ad Server Widget UI Elements.

3Demand-Side Platform (DSP) widget

See DSP Widget UI Elements.

4Search widget

See Search Widget UI Elements.

5Social widget

See Social Widget UI Elements.

Ad Server Widget UI Elements

The Ad Server widget contains the following elements:


Description
a

Summary metrics.

b

A list of the Ad Server providers assigned to at least one Placement in the campaign. Click a provider to open Ad Server Integrations for that provider.

DSP Widget UI Elements

The DSP widget contains the following elements:


Description
aBudget / Impressions toggle: Select whether the DSP widget displays delivered budget or delivered impressions.
b

A delivery pacing chart with the following lines:

  • Total: The total delivered budget or impressions.
  • For each DSP provider assigned to at least one Cost Line: The delivered budget or impressions.
  • Pacing: Aggregate even pacing delivery indicator, calculated over all DSP providers assigned to at least one Cost Line.
    • "Aggregate even pacing" is the total DSP budget divided by the total number of DSP flight days.
    • Total DSP budget: For all Cost Lines assigned a DSP provider, the sum of those Cost Lines' committed budget.
    • Total number of DSP flight days: The number of days between the earliest start date of a Cost Line assigned a DSP provider and the latest end date of a Cost Line assigned a DSP provider. 
c

Summary metrics.

d

A list of the DSP providers assigned to at least one Cost Line. Click a provider to open the DSP dashboard for that provider.

Each provider has an achievement bar that visualizes the budget or impressions delivered to-date relative to the committed budget or impressions.

  • For each achievement bar, the black segment represents even pacing for that provider.
  • "Even pacing" is the provider budget divided by the number of provider flight days.
    • Provider budget: For all Cost Lines assigned to that provider, the sum of those Cost Lines' committed budget.
    • Number of provider flight days: The number of days between the earliest start date of a Cost Line assigned to that provider and the latest end date of a Cost Line assigned to that provider. 

Search Widget UI Elements

The Search widget contains the following elements:


Description
a

Budget / Impressions toggle: Select whether the Search widget displays delivered budget or delivered impressions.

b

A list of all Search providers assigned to Cost Lines in the campaign. Click a provider to open the Search dashboard for that provider.

Social Widget UI Elements

The Social widget contains the following elements:


Description
a

Budget / Impressions toggle: Select whether the Social widget displays delivered budget or delivered impressions.

b

A list of all Social providers assigned to Cost Lines in the campaign. Click a provider to open the Social dashboard for that provider.