Overview

Cost Lines on the Search grid can be linked to one or more Google Ads campaigns, reducing the need to manually re-enter details across multiple platforms.

The linked Google Ads campaigns can be new campaigns or existing campaigns:

Linking a Cost Line to a Google Ads campaign creates a connection that allows delivery costs and metrics to flow from Google Ads to OneStrata, which can then be used for actualization.

Link a Cost Line to a New Google Ads Campaign

To create a new Google Ads campaign and link a Cost Line to the newly created campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to Google Ads.
   
   
2. Go to the Search dashboard for Google Ads.
   
   
3. If not logged in already, log in to Google Ads.
   
   
4. In the Search grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Click Create to open the Upload widget.
   
   
6. In the Upload widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Check that the Create Campaign option is selected. If not, select Create Campaign.
   Advertiser	Search for a Google Ads advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Name	Choose one of the following options: Keep the automatically generated Google Ads campaign name. By default, the campaign name is the same as the OneStrata Cost Line name. Enter the desired Google Ads campaign name.
   Start Date	Select a start date for the Google Ads campaign.
   Optional End Date	Optional: Select an end date for the Google Ads campaign.
   Daily Budget	Choose one of the following options: Default to Cost Line: Use the calculated daily budget of the Cost Line as the Google Ads campaign daily budget. "Calculated daily budget" is the budget of the Cost Line divided by the number of days in that Cost Line (the number of days from the Cost Line's start date to its end date, inclusive). Manual Input: Enter the Google Ads campaign daily budget.
   Campaign Type	Select a type for the Google Ads campaign: Search Display Performance Max Demand Gen

   
   
   
7. Click Create & Link. Programmatic media buyers or traffickers can add more granular details to the newly created campaign within the Google Ads platform.

Link a Cost Line to an Existing Google Ads Campaign 

To link a Cost Line to an existing Google Ads campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to Google Ads.
   
   
2. Go to the Search dashboard for Google Ads.
   
   
3. If not logged in already, log in to Google Ads.
   
   
4. In the Search grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Click Link to open the Upload widget.
   
   
6. In the Upload widget:

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Check that the Existing Campaign option is selected. If not, select Existing Campaign.
   Advertiser	Search for a Google Ads advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Campaign	Search for a Google Ads campaign by entering at least three letters of the campaign name. Then, select the desired campaign.
   Read-only Date Range	The value of the Date Range field is automatically populated from the selected Google Ads campaign and cannot be changed within OneStrata.

   
   
   
7. Click Link.

Unlink a Google Ads Campaign From a Cost Line

To unlink a Google Ads campaign from a Cost Line, follow the steps in Unlink an Entity From a Cost Line.

Update a Linked Google Ads Campaign

To update a linked Google Ads campaign, follow the steps in Update an Entity Linked to a Cost Line.

View the Details of a Linked Google Ads Campaign

To view the details of a linked Google Ads campaign, follow steps 1-3 in View the Details of an Entity Linked to a Cost Line.

The View Upload widget displays the following information:

View the Delivery Metrics of a Linked Google Ads Campaign

To view the delivery metrics of a linked Google Ads campaign, follow the steps in View the Delivery Metrics of an Entity Linked to a Cost Line.