Overview

Each Cost Line on the Social grid can be linked to one or more Meta campaigns, reducing the need to manually re-enter details across multiple platforms. Linking a Meta campaign also creates a connection that allows delivery costs and metrics to flow from Meta to OneStrata.

The linked Meta campaign can be a new campaign or an existing campaign:

Link a Cost Line to a New Meta Campaign

To create a new Meta campaign and link a Cost Line to the newly created campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line.
   
   
2. Go to the Social dashboard for Meta.
   
   
3. If not logged in already, log in to Meta.
   
   
4. In the Social grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Click Create to open the Upload widget.
   
   
6. In the Upload widget:
   

   Field Name	Step(s)
   Select Campaign / Create Campaign	Check that the Create Campaign option is selected. If not, select Create Campaign.
   Advertiser	Search for a Meta advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Name	Choose one of the following options: Keep the automatically generated Meta campaign name. By default, the campaign name is the same as the OneStrata Cost Line name. Enter the desired Meta campaign name.
   Budget	Choose one of the following options: Default to Cost Line: Use the Vendor Net Cost value of the Cost Line as the Meta campaign budget. Manual Input: Enter the Meta campaign budget.
   Buying Type	Select the buying type of the Meta campaign.
   Objective	Select the objective of the Meta campaign.

   
   
   
7. Click Create & Link. Programmatic media buyers or traffickers can add more granular details to the newly created campaign within the Meta platform.

Link a Cost Line to an Existing Meta Campaign

To link a Cost Line to an existing Meta campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to Meta.
   
   
2. Go to the Social dashboard for Meta.
   
   
3. If not logged in already, log in to Meta.
   
   
4. In the Social grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Click Link to open the Upload widget.
   
   
6. In the Upload widget:
   

   Field Name	Step(s)
   Select Campaign / Create Campaign	Check that the Existing Campaign option is selected. If not, select Existing Campaign.
   Advertiser	Search for a Meta advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Name	Search for a Meta campaign by entering at least three letters of the campaign name. Then, select the desired campaign.
   Read-only Budget	The value of the Budget field is automatically populated from the selected Meta campaign and cannot be changed within OneStrata.
   Read-only Objective	The value of the Objective field is automatically populated from the selected Meta campaign and cannot be changed within OneStrata.

   
   
   
7. Click the Link button.

Unlink a Meta Campaign From a Cost Line

To unlink a Meta campaign from a Cost Line, follow the steps in Unlink an Entity From a Cost Line.

Update a Linked Meta Campaign

To update a linked Meta campaign, follow the steps in Update an Entity Linked to a Cost Line.

View the Details of a Linked Meta Campaign

To view the details of a linked Meta campaign, follow steps 1-3 in View the Details of an Entity Linked to a Cost Line.

The View Upload widget displays the following information:

View the Delivery Metrics of a Linked Meta Campaign

To view the delivery metrics of a linked Meta campaign, follow the steps in View the Delivery Metrics of an Entity Linked to a Cost Line.