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Overview
Traffic updates made by your Account Manager take effect within approximately 5 minutes. |
Within the platform, traffic management is governed by two distinct concepts: filtering and targeting:
Filtering
- Determines which incoming traffic is sent to a bidder. This can include Advanced Filtering, which filters traffic based on User IDs or IP addresses. All filtering rules can be configured as either INCLUDE or EXCLUDE. Additionally, traffic can be filtered using lists uploaded via the UI or API. Teams interested in implementing this functionality should coordinate internally to determine the appropriate settings for their workflow.
Targeting,
- Alternatively, targeting is set at the line-item level. It defines which subsets of the received traffic each line item is eligible to bid on. Targeting is managed through the Targeting Module within each line item. Unlike filtering, targeting does not impact the traffic volume received by the bidder, but it does control which bid requests specific line items engage with.
It is strongly recommended that line-item targeting be used in conjunction with QPS filtering. While filtering is effective at shaping incoming traffic, it is not intended to serve as a replacement for precise targeting. For example, to exclude specific domains from bidding, those exclusions should be applied directly within the line-item targeting settings, even if similar filtering is already in place |