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AdsWizz Audio Inventory Integration
What is it? FreeWheel Buyer Cloud now has access to AdsWizz audio inventory. Buyers can expand their reach to audio supply partners including Pandora and SiriusXM.
Where is it? AdsWizz audio inventory can be included in audio line items from Edit Line Item > Targeting tab > Exchange tab > Inventory Source.
Do I need to do anything? Most AdsWizz inventory is automatically available for all accounts. For Pandora access, buyers must sign a data rights agreement. Contact your account representative for more information.
Learn More Audio Buyer's Guide
Current Flight OSI Added to Line Item List View
What is it? A new column, Current Flight OSI (On Schedule Indicator), has been added to the Line Items list view. This field measures the spend pacing for the current flight, which provides greater insight into how bidding strategy changes immediately affects line item OSI.
Where is it? Current Flight OSI is available in Trafficking > Line Items. To include it in list view, select the kebob on the top right of the list view, select Manage Columns, and add it from the Select Columns section.
Do I need to do anything? This feature is automatically available for all accounts; no action is required.
Learn More Navigating the UI
Enhanced Billing Logic for 3rd Party Data Segments
What is it? The pricing rules for using 3rd party segments have been updated to match industry standards. The following billing logic is in place for all 3rd party audience data partners and all contextual or verification targeting partners:
- Where multiple segments are used (Boolean AND):
- Within a given data partner, if more than one segment is required, the highest CPM of all matching segments within that provider is charged
- Across multiple data partners, if more than one segment is required, the highest CPM of all matching segments within each provider is charged
- Where only one of multiple segments is required (Boolean OR):
- Regardless of the number of data partners, the lowest CPM of all matching segments is charged
- Where a segment is excluded (Boolean NOT):
- Segments are charged according to the above rules.
- When multiple segments are required to be excluded (Boolean AND NOT), within a single data partner, the highest CPM of all segments within that provider is charged. When multiple segments across data partners are required to be excluded, the highest CPM of all segments within each provider is charged.
- Where only one of multiple segments is excluded (Boolean OR NOT), regardless of the number of data partners, the lowest CPM of all matching segments is charged.
For excluded segments, exclusion-segment fees are applied each time an impression delivers (meaning the user was not in the segment). |
Where is it? 3rd party segments can be targeted by navigating to a Line Item > Targeting > Segments.
Do I need to do anything? This feature is automatically available for all accounts; no action is required.
Learn More Segments Targeting
Ghost Bidding User ID Type Supports FreeWheel Identity Network IDs
What is it? Two types of FreeWheel Identity Network IDs are now supported as ghost bidding user IDs types: FreeWheel ID Network Person and FreeWheel ID Network Household. Using FreeWheel IDs for ghost bidding instead of standard IDs or IP addresses ensures there are no overlapping users between control groups and test groups.
Additionally, the Incrementality Report now contains the following measures for two new categories:
- FreeWheel Person ID Conversions and Lift:
FreeWheel Person ID Control Group Conversion Order
FreeWheel Person ID Control Group Conversion Rate
FreeWheel Person ID Control Group Conversion Value
FreeWheel Person ID Control Group Conversions
FreeWheel Person ID Incremental Lift
FreeWheel Person ID Treatment Group Conversion Order
FreeWheel Person ID Treatment Group Conversion Rate
FreeWheel Person ID Treatment Group Conversion Value
FreeWheel Person ID Treatment Group Conversions
- FreeWheel Household ID Conversions and Lift:
FreeWheel Household ID Control Group Conversion Order
FreeWheel Household ID Control Group Conversion Rate
FreeWheel Household ID Control Group Conversion Value
FreeWheel Household ID Control Group Conversions
FreeWheel Household ID Incremental Lift
FreeWheel Household ID Treatment Group Conversion Order
FreeWheel Household ID Treatment Group Conversion Rate
FreeWheel Household ID Treatment Group Conversion Value
FreeWheel Household ID Treatment Group Conversions
| Note that FreeWheel Person or Household IDs are not included in Ghost Attributed Conversion Logs to protect user privacy. |
Where is it? Ghost bidding can be configured at the line item level in Trafficking > Line Items > select Line Item > General tab > Ghost Bidding.
Do I need to do anything? This feature is automatically available for all accounts; no action is required.
Learn More Ghost Bidding, Analytics Data Dictionary
Updates to Reporting Dimensions
What is it? The following updates have been made to reporting:
- The Geography report now includes the Advertiser Category dimension.
- Metamarkets dashboards now include the Content Network Name and Content Network Domain dimensions.
- The Antenna shared_conversions_view of Conversion logs now includes ip_address.
Where is it? The Geography report and Metamarkets are in the Analytics module under Reporting and Dashboards, respectively. The Conversion Logs shared_conversions_view is accessed through Antenna; see Antenna SQL Access for more details.
Do I need to do anything? These features are automatically available for all accounts; no action is required.
Learn More Analytics Data Dictionary