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Cost Lines on the DSP grid can be linked to one or more Beeswax campaigns, reducing the need to manually re-enter details across multiple platforms.
The linked Beeswax campaigns can be new campaigns or existing campaigns:
Linking Option | Description |
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Link to a new Beeswax campaign | In OneStrata, upload a Cost Line to Beeswax to create a new Beeswax campaign. The Cost Line is automatically linked to the newly created campaign. |
Link to an existing Beeswax campaign | In OneStrata, link a Cost Line to an existing Beeswax campaign. |
Linking a Cost Line to a Beeswax campaign creates a connection that allows delivery costs and metrics to flow from Beeswax to OneStrata, which can then be used for actualization.
To create a new Beeswax campaign and link a Cost Line to the newly created campaign, do the following:
Section Name | Field Name | Step(s) |
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Essential Settings | Create Campaign / Existing Campaign | Check that the Create Campaign option is selected. If not, select Create Campaign. |
Essential Settings | Advertiser | Search for a Beeswax advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser. |
Essential Settings | Name | Choose one of the following options:
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Essential Settings | Start Date | Select a start date for the Beeswax campaign. |
Essential Settings | Optional End Date | Optional: Select an end date for the Beeswax campaign. |
Essential Settings | Currency | Select the currency of the Beeswax campaign budget. |
Essential Settings | Continents | Select the continent(s) in which the Beeswax campaign can be served. |
Essential Settings | Budget Type | Select the budget type of the Beeswax campaign:
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Essential Settings | Budget | Enter the maximum budget of the Beeswax campaign. |
Essential Settings | Optional Daily Budget | Optional: Enter the maximum daily budget of the Beeswax campaign. |
Essential Settings | Optional Notes | Optional: Enter any additional context about the Beeswax campaign. |
Frequency Cap | Optional ID Type | Optional: Add a frequency cap to the Beeswax campaign. A maximum of three frequency caps can be added to the campaign. Frequency cap types:
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Frequency Cap | Only use if adding a frequency cap Use Fallback | For the frequency cap, select whether or not the frequency cap has a fallback. |
Frequency Cap | Only use if adding a frequency cap X ads every Y INTERVAL | For the frequency cap, select the count and interval of the frequency cap. |
SKAd Network | Enable SKAd Tracking | Select whether or not the Beeswax campaign has SKAd tracking enabled. |
To link a Cost Line to an existing Beeswax campaign, do the following:
Field Name | Step(s) |
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Create Campaign / Existing Campaign | Check that the Existing Campaign option is selected. If not, select Existing Campaign. |
Advertiser | Search for a Beeswax advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser. |
Campaign | Search for a Beeswax campaign by entering at least three letters of the campaign name. Then, select the desired campaign. |
Read-only Date Range | The value of the Date Range field is automatically populated from the selected Beeswax campaign and cannot be changed within OneStrata. |
Read-only Budget Type | The value of the Budget Type field is automatically populated from the selected Beeswax campaign and cannot be changed within OneStrata. |
Read-only Budget | The value of the Budget field is automatically populated from the selected Beeswax campaign and cannot be changed within OneStrata. |
Read-only Daily Budget | The value of the Daily Budget field is automatically populated from the selected Beeswax campaign and cannot be changed within OneStrata. |
To unlink a Beeswax campaign from a Cost Line, follow the steps in Unlink an Entity From a Cost Line.
To update a linked Beeswax campaign, follow the steps in Update an Entity Linked to a Cost Line.
To view the details of a linked Beeswax campaign, follow steps 1-3 in View the Details of an Entity Linked to a Cost Line.
The View Upload widget displays the following information:
Field Name | Description |
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Advertiser | The advertiser of the Beeswax campaign. |
Name | The name of the Beeswax campaign. |
Date Range | The date range of the Beeswax campaign. |
Currency | The currency of the Beeswax campaign budget. |
Continents | The continent(s) in which the Beeswax campaign can be served. |
Budget Type | The budget type of the Beeswax campaign. |
Budget | The maximum budget of the Beeswax campaign. |
Daily Budget | The maximum daily budget of the Beeswax campaign. |
Frequency Cap - ID Type | If a frequency cap has been added to the Beeswax campaign, the ID type of the frequency cap. |
Frequency Cap - Use Fallback | If a frequency cap has been added to the Beeswax campaign, whether or not the frequency cap has a fallback. |
Enable SKAd Tracking | Whether or not the Beeswax campaign has enabled SKAd tracking. |
To view the delivery metrics of a linked Beeswax campaign, follow the steps in View the Delivery Metrics of an Entity Linked to a Cost Line.