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What is it? The Audience Report provides ad delivery breakdowns by audience demographics such as age, gender, income, and other audience attributes to offer a detailed view of campaign volume and engagement across different audience segments. This visibility enables budget optimization toward high-performing demographics and makes it easy to share performance results by audience group.
How am I affected? If interested in activating this feature, please reach out to your Account Representative.
Resource(s): Audience Report
What is it? Peer 39's contextual pre-bid segments are now available across multiple channels, including extensive scale in connected TV (CTV). Pre-defined or custom segments can be used to tailor campaigns for high-quality, relevant placements.
How am I affected? DSP customers will have Peer39 by default. For BaaS customers, please reach out to your account manager to activate Peer39 segments.
Resource(s): Data Partners
What is it? The integration combines programmatic advertising with location intelligence to enable cross-device attribution reporting. By leveraging FreeWheel's Identity Network with PlaceIQ's location data, this solution measures the impact of digital campaigns on physical store visits, providing a more accurate understanding how advertising campaigns influence store traffic.
How am I affected? If interested in activating this feature, please reach out to your Account Representative.
What is it? the Geo Zip and Open Market Auction Type fields in reporting have been updated. See below for details:
| Field Name | Description | SQL_Datatype | Reporting Destination |
|---|---|---|---|
| Geo Zip | The type for the Geo Zip dimension has been updated from string to zipcode. This enables users to build visualizations in reporting dashboards. | N/A | Geography Report |
| Open Market Auction Type | This field was previously named "Auction Type" and is now renamed to "Open Market Auction Type" for clarity. | N/A | Performance Report Inventory Report Bid Performance Report |
How am I affected? This feature is automatically available for all accounts; no action is required.
Resource(s): Analytics Data Dictionary