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Overview |
Customers using Adjust can have data sent to Beeswax for two use cases. Conversion (or event) attribution, and user segmentation.
Please see Adjust documentation for specific guidance on tag handling.
If you are a media company who is working with an advertiser uses Adjust: |
The Adjust click URL generally looks something like:
https://app.adjust.com/<tracker_token> ?campaign=CampaignName&adgroup=AdGroupName&creative=CreativeName&idfa_upper_sha1={{IOS_ID_SHA1}}&gps_adid_upper_sha1={{ANDROID_ID_SHA1}}&install_callback=<EscapedPostbackURLforInstall>&event_callback_<EventToken1>=<EscapedPostbackURLforInAppEvent1>&event_callback_<EventToken2>=<EscapedPostbackURLforInAppEvent2> tracker_token is the special token of the specific network and is obtained from Adjust Campaign is an optional parameter. Normally, a static value is passed, but the Beeswax macro {{CAMPAIGN_ID_ALT}} can be used if the Alternative ID field is complete with the desired campaign name in the Edit Campaign screen. Adgroup is an optional parameter. It is normally a static value determined by the client. Creative is an optional parameter. Normally, a static value is passed, but the Beeswax macro {{CREATIVE_ID_ALT}} can be used if the Alternative ID field is complete with the desired campaign name in the Edit Campaign screen. Install_callback is required. It is the escaped version of the standard Beeswax postback. It will look something like: https%3A%2F%2Fcnv.event.prod.bidr.io%2Flog%2Fpbk%3Ftag_id%3D1%26buzz_key%3Dyourbuzzkey%26auction_id%3D{{AUCTION_ID}} |
It is important that the brackets around AUCTION_ID remain unescaped. Tag_id is the corresponding event ID in the Beeswax platform you have set up for installs. If you wish to track additional events, you would use the format:
...&event_callback_EventToken1=<EscapedPostbackURLforInAppEvent1>&event_callback_EventToken2=<EscapedPostbackURLforInAppEvent2>&... |
It is important to include device ID macros for the most accurate conversion tracking. Be sure to include parameters: &idfa_upper_sha1={{IOS_ID_SHA1}}&gps_adid_upper_sha1={{ANDROID_ID_SHA1}}
If you are the advertiser who has the contract using Adjust:
The Adjust click URL should look something like:
https://app.adjust.com/<tracker_token>
?ref_id={{AUCTION_ID}} &campaign=CampaignName&adgroup=AdGroupName&creative=CreativeName& idfa_upper_sha1={{IOS_ID_SHA1}}&gps_adid_upper_sha1={{ANDROID_ID_SHA1}}
It is important to include device ID macros for the most accurate conversion tracking. Be sure to include parameters: &idfa_upper_sha1={{IOS_ID_SHA1}}&gps_adid_upper_sha1={{ANDROID_ID_SHA1}}
In Adjust you should set Beeswax event pixels up as ‘real-time callbacks’. These are implemented on the Adjust backend, therefore removing the need for you to insert encoded postbacks in your click URLs and allowing for tracking of multiple events.
To set this up you must:
Customers of Beeswax and Adjust can sync users for targeting purposes.
If you have the Adjust ‘Audience Builder’ product, Beeswax can automatically pick up audiences from the Adjust Audience builder and load them into Beeswax.
To enable Beeswax to ingest data from Audience Builder, please reach out to your Beeswax representative who can help configure this for your account.
This option will only sync audiences from after the date of setting it live |
You can push data into Beeswax via the Adjust ‘module’. This sends server side sync calls per event.
To enable this, please reach out to your Beeswax representative who will need to enable alternative segment ID for Segment postbacks for your account.
The steps you will need to perform once this has been enabled are: