Release Date: August 12, 2025
- Release Calendar
- If you have any questions, please reach out to your account representative.
Enhanced UI White-Label Interface and FreeWheel UI Color Updates
What is it? A White-labeling UI workflow has been introduced to improve convenience for white-labeling. Users can toggle on "Custom Style", which allows the following options:
- Customize the navigation bar color
- Set navigation bar text color to black or white
- White-label the UI logo by uploading a JPG, JPEG, PNG, SVG, or image URL
- Turning on "Custom Style" also removes all FreeWheel branding from system emails
Buyer Cloud customers still have the ability to apply custom branding to system emails by contacting their Account Manager.
Additionally, the default colors for the UI have been updated to align with the FreeWheel colorways.
How am I affected? This feature is automatically available for all accounts; no action is required.
Resource(s): White Labeling for FreeWheel DSP
Experian Segments Available in the UK
What is it? Customers can now target Experian segments in the UK, which leverage credit card and retailer loyalty program data to build consumer segments. These segments will be available in Line Item Targeting after they become available for an account. Segments are available in the following categories:
| Demographic | Financial Strategy | Intent and Interest | Mosaic |
|---|---|---|---|
| Consumer financial behavior, such as:
| Self-reported interest & behavior surveys, such as:
| Experian branded consumer classification:
|
How am I affected? To enable Experian UK segments, submit a support ticket to request the Experian UK Marketplace Segments for your buzzkey or account. Specific segments or the entire collection of UK segments can be permissioned.
Reporting Field Renames and Targeted Segments Available in Streaming Win Logs
What is it? Updates have been made to dimensions in Reporting and Win Logs to provide more granular insights.
Reporting Field Renames
The following field names in Reporting were updated to provide additional clarity what type of attribution applies and whether bid shading has been used:
| Previous Field Name | Updated Field Name |
|---|---|
| Average Bid Price USD | Average Bid Price Post-Shading USD |
| Conversions | User ID & Postback Conversions |
| Conversion Orders | User ID & Postback Conversion Order |
| Conversion Value | User ID & Postback Conversions Value |
Targeted Segments Field Available in Streaming Win Logs
The Targeted Segments field, previously only available in Batch Win Logs, is now available in Streaming Win Logs. It is no longer necessary to view multiple sets of logs to reconcile targeted segments for winning campaigns.
How am I affected? These features are automatically available for all accounts; no action is required.