Table of Contents
Overview
The Analytics module contains various available reports under Reporting, Beeswax's reporting tool. Also available is the Dashboards feature that allows custom creation of different dashboards as well as the out-of-box available dashboards which include Monitoring, Metamarkets, and Performance. If looking to have a custom dashboard created, please reach out to your Beeswax account representative.
Accessing Analytics Module
To access the Analytics module, click the Analytics menu at the top of the screen in Beeswax.
Available Reports in Report Builder
| Bid Decision Flow | Bid Decision Flow is a diagnostic tool designed to help troubleshoot line item performance. It visualizes auction data and shows how the bidding system responded to auctions within a specified lookback window, helping users identify why a line item may not be bidding. |
| App Report | The page App Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Bid Performance Report | The page Bid Performance Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
The page Conversion Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro | |
| Deal Report | The page Deal Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Domain Report | The page Domain Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| DSP Billing Report | The page DSP Billing Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Events Report | The page Events Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Geography Report | The page Geography Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Incrementally Report | The page Incrementality Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Inventory Report | The page Inventory Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Pacing Report | The page Pacing Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Performance Report | The page Performance Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Platform Report | The page Platform Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Segment Delivery Report | The page Segment Delivery Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Vendor Report | The page Vendor Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
| Bid Decision Report | The page Bid Decision Report was not found -- Please check/update the page name used in the MultiExcerpt-Include macro |
Dashboards
To have a new dashboard enabled, please reach out to your Beeswax account representative.
For the purpose of enhancing data accessibility, Beeswax has developed a comprehensive reporting infrastructure, with a particular focus on Dashboards in the UI. Dashboards aim to provide users with streamlined access to critical insights, facilitating informed decision-making and optimizing campaign performance. Some dashboards come out-of-the-box, while others can be custom-created to address specific user needs or business requirements. Setting up new dashboards is made simple through the Looker Web App, where users can create and customize dashboards according to their preferences, leveraging both new and existing reports ("Looks") for added efficiency.
To maintain data integrity and security, dashboards are permissioned according to user roles and field-level permissions. Customers have granular control over who can access specific dashboards, ensuring that sensitive information is only accessible to authorized personnel. Dashboards seamlessly integrate with existing Buzz accounts, with the ability to filter data based on the current account scope, ensuring that users always have access to relevant insights tailored to their specific account or buzz key. The Dashboards in Buzz represent a significant reporting tool empowering users with actionable insights and streamlined reporting capabilities.
For more information on Dashboards, see Report Builder.