Table of Contents
Enhanced Campaign Workflow
An improved campaign workflow streamlining campaign creation and editing will be released to all customers on April 9. The enhancements include:
- New summary screen with an overview of campaign details
- New campaign quick stats to reference during campaign setup
- Enhanced duplication flow enabling the same campaign to be duplicated multiple times
- Inline editing in the list view of campaigns
- Additional bulk editing fields
- Simpler campaign preset form
- More detailed activity log
As with previous V2 releases, there are V2 APIs for the enhanced campaign object (see API documentation here). The existing APIs will be available for use in conjunction with the V2 APIs. The deadline to migrate to the V2 campaign APIs is Q1 2025 (the full calendar V2 API migration deadlines can be found here). Please reach out to your CSM to discuss a migration plan.
Click here for more information on Campaigns and here for a video overview of the new enhancements.
New Direct Supply Integration: LoopMe
As part of our efforts to provide the most efficient routes to buy inventory, we completed an integration with LoopMe, enabling direct access to their global display and video inventory across web and in-app environments.
If you previously bought LoopMe inventory via a third-party SSP, please reach out to your CSM to discuss how to buy directly going forward.
Click here for more information on Inventory Sources.