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Overview

Creating a campaign allows creating particular settings like start/end dates, budget, and bidding behavior for a group of desired line items. The line items associated with a campaign can be relative to one another, which could be a reason they are grouped together for a particular campaign. An example use case of a campaign could be an advertisement that has both web and mobile creative formats. Each of these formats can be associated to their own respective line item that both fall under the same campaign. Essential settings can be set on the line item level and do not have get adopted from the campaign-level settings. This could include a separate start/end date, budgeting and targeting. To view how to create a campaign in Beeswax, please see Create a Campaign.

Campaigns List View

Bulk Edit or Deactivate Multiple Campaigns

When viewing the Campaign List View, users are able to select multiple Campaigns at once via the checkbox to the left of the Campaign name. Then, an option to either Bulk Edit or Deactivate will appear. Clicking Deactivate will turn the status to "Inactive" for the selected campaigns. Choosing Bulk Edit will the bulk change of certain settings for the selected campaigns.

Campaign Inline Edit

Campaign inline edit allows the editing of fields quickly on the campaign list view. To enable, click the edit mode toggle. From here, edit certain fields such as

• Name and ID
• Status
• Budget
• Daily Budget
• Start Date
• End Date
• Alt ID

Once the changes are complete, click Save.

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Create a Campaign 

To create a campaign, start by navigating to Trafficking > Campaigns. From here, the Campaigns list view appears.

1. Select New Campaign to display a pop-up window that allows choosing both an Advertiser to assign the campaign to, and the desired Campaign Name. 

   Once the advertiser has been selected and the campaign has been given a name, there are alternate options to either Create & Close to finish later, or Create & Start Another to begin creating a new one. 

2. The next view will display General, Modifiers, and Summary tabs to complete in order to finish the Campaign setup. Please view the following fields below:

Campaign Quick stats

To the right of the Campaign creation screen, quick stats are available to view that display relevant details of the campaign. These details include:

• On Schedule Indicator (OSI)
• Total Budget
• Daily Budget
• Total Impressions
• Remaining Budget
• Total Spend
• Associated Line Items

Additionally, clicking "Performance Report" will generate a report that is curated specifically to the campaign.

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General Tab

Essential Settings

The settings that fall under this section are related to the key components of a campaign including start/end date, Currency type, Continents, and Budget. 

Frequency Cap

When trafficking a Campaign, there is an option to set a Frequency Cap to restrict the number of times a particular ad will be shown to a particular user. Select an ID type and enter a frequency cap amount. The ID Type will display a drop-down with the following options: Standard, IP Address, Person ID, and Household ID. Read more on how to set up frequency caps here.

Vendor Fees

Vendor Fees in the Beeswax platform are a way to optionally include serving costs associated with third-party vendors into Beeswax media spend and reporting. Read more on how to set up vendor fees here. 

Custom Event Association

Events are used to track conversions, installs, or other key activities. If the advertiser selected in the campaign creation process has an associated event, the dropdown will allow that event to be selected. Read more on how to set up events here. 

Revenue

A revenue type and amount may be set on a campaign, which can be used to report on the revenue earned from running a given campaign. Then, the profit margin can be calculated by subtracting the total spend from the revenue. Read more about revenue here.

Segment Extension

SKAd Network

SKAdNetwork is an attribution framework designed for mobile app install attribution on iOS 14 and later versions. SKAd tracking cannot be enabled if it is disabled on the advertiser chosen for the campaign. Read more about SkAdNetwork here to learn how to set it up correctly. 

Ghost Bidding

Ghost Bidding is an implementation of a testing framework that allows clients to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the campaign level, there will be an option to choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two types are available: Standard or IP address. 

Experiments

Customers can target different line items to sets of non-overlapping users, allowing comparison of results to test performance. Also known as “A/B Testing” or “Randomized Control Studies”, the Experiments feature creates isolated subsets of users, and ensures these users are only exposed to one Line Item setup.

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Modifiers Tab

Bid and Delivery Modifiers

Beeswax allows the creation of lists for criteria on Bid Modifiers and Delivery Modifiers according to various targeting modules and keys. Bid Modifier terms use targeting keys to adjust the bid price while Delivery Modifiers allocate delivery weight to specific inventory in real time based on the set rules. See Bid Modifiers and Delivery Modifiers for more information.

Bid Modifier Setup

Delivery Modifier Setup

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Summary Tab

The Summary tab displays the essential settings, modifiers, and status of the campaign. In order to change a setting, creative or enable the campaign, click that element and be directed back to its page. From this screen, it is also possible to set this created campaign as a "Campaign Preset". When creating a new campaign, this preset may be found at the top right of the General screen by clicking "Select Campaign Preset". 

Campaign Duplication

Once the Campaign settings have been completed, there is an option to duplicate the selected Campaign information for future Campaigns. To duplicate, select the ellipses on the top right corner of the Campaigns screen > the select Duplicate.

From this view, type the desired name for this duplication and choose the settings from this campaign to duplicate, along with a number of copies to make. Once confirming the selections, users may "Duplicate and Continue" to get back to the Campaign creation process. Alternatively, clicking "Duplicate and Close" will create the duplication and close out of the Campaign creation screen. 

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Campaign Activity Log

Once the Campaign is created, an activity log is available to view by clicking the Campaign Name > then Activity Log tab.

This log is a view of different changes an activity that has been done to this selected Campaign. See the table below for the viewable fields: