Table of Contents
Overview
Creating a campaign allows creating particular settings like start/end dates, budget, and bidding behavior for a group of desired line items. The line items associated with a campaign can be relative to one another, which could be a reason they are grouped together for a particular campaign. An example use case of a campaign could be an advertisement that has both web and mobile creative formats. Each of these formats can be associated to their own respective line item, that both fall under the same campaign. Essential settings can be set on the line item level and do not have get adopted from the campaign-level settings. This could include a separate start/end date, budgeting and targeting. To view how to create a campaign in Beeswax, please see below.
Creating a Campaign
Start by navigating to Trafficking > Campaigns > New Campaign. From here, a pop-up will display requiring the selection of an advertiser and the creation of a campaign name. After this information has been added, select "Create & Continue" which will bring up the campaign creation screen starting with the General tab. See below for an overview of each campaign creation tab:
Once the advertiser has been selected and the campaign has been given a name, there are alternate options to either Create & Close to finish later, or Create & Start Another to begin creating a new one.
Essential Settings
The settings that fall under this section are related to the key components of a campaign including start/end date, Currency type, Continents, and Budget.
| Field Name | Description |
|---|---|
| Start/End Date* | To schedule your Campaign, set a Start Date and an optional End Date. If an End Date is not set the Campaign will continue running until it runs out of Budget or is made inactive. |
| Currency | Select the desired Currency this campaign will operate at. |
| Continents | The continents in which this campaign will be running. |
| Default Line Item Preset | Select a pre-created line item preset via drop down. |
| Default Targeting Preset | Select a pre-created targeting preset via drop down. |
| Budget | Select a budget type which could be be Spend with Vendor Fees, Impressions, or Spend. Set your target overall Budget and optional Daily Budget. Budgets can be set in Spend or Impressions. |
| Alternative ID | Any number or string. Used to map this object to an object in the system. |
| Notes | Additional field for desired notes specific to campaign. |
Frequency Cap
When trafficking a Campaign, there is an option to set a Frequency Cap to restrict the number of times a particular ad will be shown to a particular user. Select an ID type and enter a frequency cap amount. The ID Type will display a drop-down with the following options: Standard, IP Address, Person ID, and Household ID. Read more on how to set up frequency caps here.
Up to three frequency caps are allowed at the Campaign level. You can also set additional frequency caps at the Line Item level.
Vendor Fees
Vendor Fees in the Beeswax platform are a way to optionally include serving costs associated with third-party vendors into Beeswax media spend and reporting. Select a vendor from the dropdown menu that will be associated with the fees. Next, fill out the Vendor Fee Name, Fee Type, and Fee Amount. The fee type can either be CPM or percent. Read more on how to set up vendor fees here.
Custom Event Association
Events are used to track conversions, installs, or other key activities. If the advertiser selected in the campaign creation process has an associated event, the dropdown will allow that event to be selected. Read more on how to set up events here.
Revenue
A revenue type and amount may be set on a campaign, which can be used to report on the revenue earned from running a given campaign. Then, the profit margin can be calculated by subtracting the total spend from the revenue. Read more about revenue here.
SKAd Network
SKAdNetwork is an attribution framework designed for mobile app install attribution on iOS 14 and later versions. SKAd tracking cannot be enabled if it is disabled on the advertiser chosen for the campaign. Read more about SkAdNetwork here to learn how to set it up correctly.
Ghost Bidding
Ghost Bidding is an implementation of a testing framework that allows clients to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the campaign level, there will be an option to choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two types are available: Standard or IP address.
Bid and Delivery Modifiers
Buzz allows the creation of lists for criteria on Bid Modifiers and Delivery Modifiers according to various targeting modules and keys. Bid Modifier terms use targeting keys to adjust the bid price while Delivery Modifier allocates delivery weight to specific inventory in real time based on the set rules. See Bid Modifiers and Delivery Modifiers for more information.
The Summary tab displays the essential settings, modifiers, and status of the campaign. In order to change a setting, creative or enable the campaign, click that element and be directed back to its page. From this screen, it is also possible to set this created campaign as a "Campaign Preset". When creating a new campaign, this preset may be found at the top right of the General screen by clicking "Select Campaign Preset".
