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Starting September 30, 2024, all Oracle products, including BlueKai, MOAT, and Grapeshot segments, as well as MOAT post bid measurement, will no longer be available on the Beeswax platform. If this impacts you, Beeswax account teams are available to assist in finding alternative options. For questions, please contact your Beeswax account representative.



Table of Contents

Overview

This page details segment targeting and their respective recommendations.

Targeting KeyDescriptionRecommendation
SegmentSegments are typically user segments (cookies, MAIDs, IP addresses), which can either be your 1st party user segments or 3rd party user segments from data providers like BlueKai.

Segments can also be custom values that are added by your Data Augmentor. [Data Augmentation ] targeting user segments or custom segments added by your augmentor work in the same fashion.

By default, if you target multiple segments by include they will be OR'd together unless there is custom logic for segments like Grapeshot. However, you can force AND statements by using the REQUIRE or writing custom boolean Logic in the advanced targeting section.

Read more about the targeting verbs here: [LINK: Include, Exclude, and Require Targeting Verbs ]		Use INCLUDE, EXCLUDE, or REQUIRE targeting.
User IDUser IDs can either be web cookies or mobile device IDs. This field allows you to target those auctions that have a User ID presentUse INCLUDE targeting.
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