Table of Contents
Overview
When setting up a line item you need to select a bidding strategy. Beeswax customers have the option to use our out-of-the-box bidding strategies or create a custom bidding strategy in conjunction with a Bidding Agent.
The below table summarizes the out-of-the-box bidding strategies available. These bidding strategies are set at the line item level in the overview tab under ‘Delivery & Bidding’. Note that if using a custom bidding strategy it will appear in the same drop down as the below.
| Bidding Strategy | Behavior |
| Flat CPM | This bidding strategy will always bid the CPM entered in the UI whenever it receives an ad requests that matches the line item targeting. This strategy does not use pacing and thus will deliver as fast as possible. |
| CPC Goal | This bidding strategy will optimize towards a goal eCPC set at the line item level, as well as stay within the parameters of a max CPM bid set at the line item level. Note that this does not take companion ad clicks into consideration. CPC bidding strategy functions exclusively for Banner and Native ads. |
| Video Completion Rate | Choose a target Video Complete Rate for a video Line Item and the Beeswax algorithm will aim to hit that target rate for the given CPM. This algorithm will not take delivery into account, so if you set the target rate too high (90%+) delivery may be significantly reduced. VCR bidding strategy is only effective for Native and Video line items. |