Overview

Adobe Audience Manager (AAM) users can transfer data to

Buyer Cloud through a server-to-server integration. Adobe's business model involves directly invoicing customers for any usage fees associated with Adobe segments targeted within

Buyer Cloud. This arrangement requires customers to have a direct relationship with Adobe. Potential customers who do not currently have an existing relationship with Adobe should initiate contact with Adobe directly before proceeding with the integration  

How it Works

This process below describes the steps that should occur to successfully register new Adobe segments within

Buyer Cloud.  It is recommended to start the process at least five business days prior to any campaign.

1. Customer creates segments/audiences in Adobe Audience Manager (AAM)
   
   
2. Customer shares AAM segment/audience names & Adobe trait IDs via an email to support with a subject that begins with “New Adobe Audience Manager Segments”.
   

1. 
   
2. Buyer Cloud registers AAM segment/audience names & alternative IDs (Adobe trait IDs).
   1. Please wait for confirmation from your representative that this step has been completed before proceeding
      

1. 1. 
      
2. Buyer Cloud confirms AAM segment/audience name & alternative ID (Adobe trait IDs) registration.
   
   
3. Customer pushes AAM segment/audience data to

1. Buyer Cloud S3 destination.  Customers should be sure to set their AAM “PID-ALIAS” to match their Buzz Key.
   1. Your

1. 1. Buyer Cloud “Buzz Key” is present in your URL for accessing your UI (e.g. http://{{buzz_key}}.beeswax.com)
   2. Please consult your Adobe representative on how to set your PID-ALIAS in the AAM Platform
      

1. 1. 
      
2. Buyer Cloud processes segment/audience data.
   
   
3. Once processing is complete,

1. Buyer Cloud shares new AAM segments/audiences with

1. the customer's Buyer Cloud account.

Increasing the match rate with Adobe and

Buyer Cloud

Adobe has a feature to prioritize sync for a particular customer, so if you are a direct customer of Adobe, please request that they prioritize syncs with

Buyer Cloud more, especially on your own properties.

An alternative way is to place a

Buyer Cloud sync pixel on your properties, which will create a sync

with Adobe.  This option is particularly useful for publishers who are operating a campaign where they do not have a direct relationship with the DMP in question.

To do this - place the following pixel on the page:

 <img src="https://match.prod.bidr.io/cookie-sync/adobe" />

This pixel will fire a redirect to Adobe with the

Buyer Cloud cookie ID of that user.