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Overview
Actualization is the process where actual delivery metrics of a campaign are received from a Supplier or a third party and compared to the original schedule. Once these delivery metrics are reviewed by the Agency, the schedule is actualized, and that information is shared with finance for approved amounts to be paid to Suppliers.
Actualization Terms and Concepts
This section contains information about terms and concepts related to actualization in OneStrata.
Types of Actualization
In OneStrata, there are two types of actualization:
- Standard actualization
- Margin actualization
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Margin actualization
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When actualizing, there are four ways that any under- or over-delivery balance can be distributed over future months:
| Rollover Type | Description | Visualization |
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| None | The under- or over-delivery balance is not distributed. Instead, the values on the original Schedule grid line are updated. |  |
| Proportionally | The under- or over-delivery balance is evenly distributed over the remaining months of the campaign. |
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| Next Month | The entire under- or over-delivery balance is carried over to the next month of the campaign. |
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| Last Month | The entire under- or over-delivery balance is carried over to the final month of the campaign. |
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Value Sources
When a standard Cost Line is actualized, the values in the actual columns are sent to the external financial system:
| Cost Line Type / Actualization Grid | Actual Columns |
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| Standard / Standard Actualization grid |
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| Margin / Margin Actualization grid |
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The values in the actual columns can be entered manually or copied from other columns on the Standard Actualization or Margin Actualization grid:
| Actual Source Type | Standard Actualization Grid | Margin Actualization Grid | |||||
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| The actual values are manually changed by the user. The Actual Cost for Period, Actual Rate, and Actual Units |
columns are linked, and their values are triangulated off each other. For more information, see Apply Standard Actualization Triangulation. | The actual values are manually changed by the user. There are two ways to manually adjust actual values:
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There are four possible sources for the values of these Actual columns:
- Committed
- Site
- 3rd Party
- Manual
To apply a Committed, Site, or 3rd Party source, use the Apply Source button on the Standard Actualization grid.
| The actual values are copied from the |
Cost Line's values |
on the Schedule grid, for the selected billing period(s):
| N/A | ||||||
| The actual values are copied from the Site columns |
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The Site Cost and Site Units columns are populated by data retrieved from the Site source, if any. |
The possible Site sources:
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If a Cost Line has delivery data from |
multiple Site sources, the Site Cost and Site Units columns display the Vendor Inbox values, not the |
external integration provider values. | N/A | ||||||
| The actual values are copied from |
the 3rd Party columns:
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The 3rd Party Cost and 3rd Party Units columns are populated by data retrieved from the Ad Server provider, if any. If the two conditions below are met, delivery data is automatically retrieved from the Ad Server provider once per day, at around midnight local time:
| N/A |
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| The actual values are copied from the Calculated columns:
The cost and units of an Assigned fee depend on the cost and units of the media Cost Line that the fee is assigned to. Therefore, the media Cost Line that the fee is assigned to should be actualized before the Assigned fee is actualized. For more information, see Actualize an Assigned Fee Cost Line. | The actual values are copied from the Calculated columns. There are two options:
For more information, see Margin Percentage Triangulation. OR
For more information, see Margin Actual Units Triangulation. The costs and units of an Assigned fee depend on the costs and units of the media Cost Line that the fee is assigned to. Therefore, the media Cost Line that the fee is assigned to should be actualized before the Assigned fee is actualized. For more information, see Actualize an Assigned Fee Cost Line. |
Types of Actualization Triangulation
There are three sets of triangulation rules related to actualization:
| Actualization Triangulation Set | Description | ||||||
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| Standard Actualization Triangulation |
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| Margin Actual Units Triangulation |
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For more information, see the following pages:
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