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Overview
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Time targeting allows
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the specification of which hours in the week
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ads should be served to viewers. This can be very helpful when considering how effective ads can be depending on the brand serving ads and the time of day, for example:
- Breakfast/Brunch shops serving ads in the morning
- Bars and restaurants on Thursday and Friday evenings
- App installs ads are more effective in the evenings and at weekends.
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Targeting Keys
| Targeting Key | Description | Recommendation |
|---|---|---|
| Time of Week | This is the time of week in EST, or the User's Timezone - depending on | |
| the choice. | ||
| Daypart line item targeting by dragging a selection over the time of week by day and hour. Included times are in green | ||
| while excluded times are in red. | Use INCLUDE or EXCLUDE targeting. |
User Time User Time Targeting
We offer Buyer Cloud offers the ability to target both in EST (Eastern Standard Time - the default server time of Buzzfor the UI) or in the user’s* user's local timezone, which we Buyer Cloud will pick up automatically.
| Note |
|---|
In this case the “user” is the person seeing the ad unit, not the individual using the platformBuyer Cloud. |
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The timezone can be selected using the dropdown. Once
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either
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"Time relevant to
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user's location" or "Eastern Timezone" has been chosen, a grid will be presented
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where
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the hours
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for line item
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delivery can be selected. Time of week targeting shortcuts are available for:
- Work hours
- After work
- Sleeping time
- Weekends
- Primetime
Timezones for Pacing
If you are using “Time When using "Time relative to a user’s location” in your user's location" in the time-targeting setup and you are also using a bidding strategy “with Pacing”, then you will need "with Pacing", it is necessary to clarify which timezones your the line item is targeting to inform our the Pacing algorithm how to pace the spend on line. It This clarification is required to ensure correct pacing behavior.
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