...

Overview

Attribution is the process of determining whether if a conversion was driven caused by exposure to an ad, and assigning credit to a given ad or ads. Two common types of attribution include last click attribution and last view attribution. The last click method attributes a conversion to the last ad that user clicked on, and the last view method attributes a conversion to the last ad that user viewed. Beeswax The platform uses a combination of last click and last view attribution in reporting. 

...

Attribution

When a conversion event occurs:

1. In a desktop or mobile web environment,

...

1. the platform captures the user_id on the conversion event via the

...

1. cookie ID found in the header of the http call

...

1. . In mobile apps,

...

1. the platform receives the auction_id or device_id

...

1. in the postback call.
   

...

1. 
   
2. Within the event's lookback window, the platform searches the advertiser's impression logs to find a

...

1. matching click. For desktop and mobile web, it looks for a matching user_id

...

1. . For mobile apps, it searches for either a matching auction_id or device_id.
   
   
2. If matching clicks are found, the conversion is attributed to the most recent matching click within the event’s lookback window.
   
   
3. If no matching click is found within the lookback window, but matching impressions exist, the conversion is attributed to the most recent matching impression within the event’s lookback window.

...

Lookback Windows

A lookback window is the length of time period during which an impression is able to be used for attribution.ad impression can be credited for a conversion. It's important to note that there are separate lookback windows for clicks and views. For example, if event’s the click lookback window is set to 30 days and the view lookback window is set to 30 days, a user must convert complete a conversion within 30 days after viewing/clicking on of either clicking or viewing an ad for the conversion to appear in reporting. If they view/click on an ad, then convert 31 days later, this is considered outside the lookback window, and the conversion is not attributed to that be counted. If the user clicks or views the ad and converts after 31 days, the conversion falls outside the respective lookback window and will not be attributed to that ad impression.

...

Custom Attribution

If you would like to implement your own The platform offers both real-time and batch log data to implement an attribution model using raw event data, Beeswax offers real-time and batch log data. For attribution, you will need to utilize . Attribution requires both win logs and conversion logs. Win logs provide impression details, including  auction_id  and   user_id, and while conversion logs provide capture all raw events, which include including user_id  for desktop conversions or auctionand auction_id or device_id  for mobile postbacks.

To enable win and/or conversion logs, please reach out to Beeswax Support for more information.

FAQ

Q: Do I need to associate a conversion event to a line item?
A: No—conversions are attributed at either the advertiser level--meaning that a conversion event may be attributed to a click or impression from any line item within that advertiser--the campaign level, or the line item level.

...

Conversion logs can be delivered in near real time or in batches, while win logs are always batched but delivered in near real time.

...