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SSP Partners


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Overview

Below is Here is an actively updated listing list of all the inventory sources that Beeswax accesses.has access to.

Note

*Exchanges Not Open To All Customers & Not Included On This List: Aidem, Chicory, DeCenter Ads, LG (Alphonso) & Ozone

**You still must reach out to partnerships to verify what type of paperwork is needed to support this.

Supply Source

33Across is a SSP and data technology company focused on solving the challenge of consumer attention for automated advertising. Our Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale allowing for greater efficiency and an enhanced consumer experience.
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Exchange*Exchange Abbreviation
(case-sensitive)
Summary
Reporting/Log NameWeb BannerWeb VideoApp BannerApp VideoAudioNativeRewarded/
Incentivized Video		NAMEMEALATAMAPACProgrammatic
Guaranteed Support		Billable Seat
Support (**)		Exchange Side
Bid Shading		Customers need
pre-approval to buy inventory?
33 Acrossttx
33AcrossttxTHIRTY_THREE_ACROSSYNNNNN
Y
NY
(minimal inventory)Y (minimal inventory)
N
NNN
Y Y NN
Adcolony (Opera Media)omAdColony - The highest quality mobile advertising and marketing platformY (minimal)Y (minimal)YYNYYYY (minimal inventory)Y (minimal inventory)NY
NN
Adform (Via Bidswitch)adfInspired by our Private Marketplace, the Adform SSP is a publisher-first solution that closes the gaps in your selling strategy
Ad+PrimeapADPRIMEYYYYN
N YY  N Y
N
N N N 
AdprimeapY (minimal)Y (minimal)YY
N
N
Y
Y (minimal inventory)Y (minimal inventory)
Y Y Y 
Y (minimal inventory)
NYNN
AdYouLikeaulADYOULIKE
is a gloabal native advertising platform and programmatic exchange. A pioneer in native since 2011 the company serves in excess of 40Bn impressions per month. Offering bespoke solutions to advertisers and publishers, for content, video and social extension distribution at scale.
YYNN
Y
NY
Y
NY
(minimal inventory)
Y
(minimal inventory)NNNN
Y Y 
AidemaidY YN
NNNN
Y
NNNNNN
AmazonamznAMAZONYYYYNNNYYYYNNNN
Axonix (via Bidswitch)axoThe Emodo Exchange, a fully owned subsidiary of telco giant Ericsson, brings richer, smarter advertising experiences to the programmatic ecosystem globally through our proprietary, exchange level technology by driving better advertiser outcomes through the use of higher impact ad units and AI powered dynamic creative optimization.
Beachfront bchBEACHFRONTYYYYNNNYYYYY
N
YNN
Beachfront 
Colossus
bchBeachfront is an independent video ad management platform for media and advertisers. At the convergence of digital video, linear broadcast, and streaming TV, we are the trusted source for transparent buying and selling of premium video inventory across platforms. The world’s largest media owners partner with us to build custom video advertising solutions so they can optimize yield and drive revenue across all screens.
colCOLOSSUSYYYYNNNY
Y (minimal inventory)YY (minimal inventory)Y
NNNNN
Y
NN
Connatix
Colossus
ctx
col
CONNATIXYYYYNNNY
N
Y
N
Y 
N
Y
N
Y
N
YNN
Column6
DailyMotion
sixColumn6 provides advertisers transparent access to a premium set of CTV publishers across a wide variety of categories and countries.
dmDAILYMOTIONN
N
YNYNNNYY
(minimal inventory)
Y
(minimal inventory)
Y
(minimal inventory)
N
N
YNN
ConnatixctxConnatix is the only in-stream SSP that operates 100% of its inventory.
Our video player and integrated ad server is implemented directly on the page by top global publishers, creating a direct supply source with unique video inventory.Y
Digital Turbine (Inneractive/Fyber)iaINNERACTIVENN
Y
YYNNYYY
(minimal inventory)
Y
(minimal inventory)
YNYNN
Criteocri
FMX (Sovrn)svrFMXY
Y   
YNYNN
N
YYYYY
(minimal inventory)
N
N
YNN
Google
_
AdXadx
Premium, scaled, brand safe inventory
GOOGLE_ADXYYYYNYYYYYYYYNN
GumGumgumGUMGUMYY
Y
Y YNNN YY
N
YYNYNN 
Improve Digital (Azerion)im
Improve Digital (AzerionOne): Founded in 2008, Improve Digital provides access to thousands of publishers' inventory. It is also the only place to access Azerion's own inventory across thousands of online and app games.
IMPROVEYYYYNNYYYY
(minimal inventory)
YNNNN
Index Exchangeie
Index provides a direct path to premium display, video, CTV and mobile  ad inventory from trusted media partners via a single platform. Our predictive intelligence engine allows us to optimize auctions, so Index sends you the most relevant traffic quickly and efficiently.
INDEX_EXCHANGEYYYYNNYYYYY NYNN
InMobiinm
InMobi is one of the largest in-app SSPs in the industry with a wide range of inventory across regions. In addition to their supply being available on the open market, they offer other value added services like PMPs optimized towards performance metrics or audience segments, creative services, brand lift studies and more
INMOBIYYYYNNYYYYYNYNN
Inneractive (Fyber)iaFyber is a leading source for programmatic in-app inventory, offering both quality and scale.NNYY
IronSourceisIRON_SOURCENNYY
Y (minimal inventory)YY
N
NNNIronSourceisironSource's 100% direct, in-app ad marketplace delivers unrivalled access to audiences, at scale (65MM US Daily Active Users, 300MM globally). Our mediation technology and marketplace power the world's largest mobile gaming developers and apps (i.e., Call of Duty, NBA2K, Subway Surfers, Wordscapes) - which means your advertisers run in brand safe, fraud-free, and fully transparent environments. Your in-app video and display campaigns will be viewable (95%+), measurable (OM SDK certified), and drive the results that matter (90%+ VCR).NNYY
NYYY
(minimal inventory)
YYNNNN
Kargo (via Bidswitch)karKARGOYYNNNNNYYN YNNNN 
LemmalemLEMMANNYYNNNYYYYNYYN
LoopMeloo
LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better. Using survey and patented AI-technology, we measure and optimize consumer sentiment in real-time to improve advertising performance and outcomes.
LOOPMEYYYYNN YYYYYNYN N 
Magnite
CTV
(
fka Telaria/Tremor
Springserve)
tmWe’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.
spsSPRINGSERVENYNYNNNYY
(minimal inventory)
YY
Y
NYNN
Magnite
DV+
CTV (fka
Rubicon Project
Telaria/Tremor)
rpWe’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.YYY
tmTREMORNYNYN
Y
NNYYYYYY
Y
NN
VGI CTV/Nexstar Global (LKQD)lkq
Magnite DV+ (fka Rubicon Project)rpRUBICONYY
Y (minimal)
YY
(minimal)
YNNYY
(minimal inventory)
Y
(minimal inventory)
Y
(minimal inventory)
N
Y
N
Y
N
YN
Ogury (via Bidswitch)ogOGURYYYYYNNYYYYYNN NY
OpenXox
OpenX operates the world’s largest independent advertising exchange connecting tens of thousands of top brands with consumers across the most trafficked websites and mobile apps globally. The company stands uniquely alone in the marketplace as the recognized leader in quality, scale, and performance, delivering value across every type of connected screen and format. OpenX is a publisher focused, buyer aligned exchange.  Clients work with OpenX because of our commitment to quality, our ability to deliver highly efficient and scalable marketplaces and our superior partner service.
OPENXYYYYNNNYYYY
(minimal inventory)Y
NNNN
Outbrain (via Bidswitch)outOUTBRAINYYYYNNN YYYYNNN N 
PilotXpx
Y (minimal)
PILOTXY
(minimal)
Y
NNYY (minimal inventory)Y (minimal inventory)Y (minimal inventory)NYNN
Y Y
Proper MediaprmYYN
NNNYY
(minimal inventory)
YYN
N
YNN
Pubmatic
PubMaticpm
PubMatic delivers superior revenue to publishers by being a sell-side platform of choice for agencies and advertisers. Reach your audiences across screens within premium digital and OTT environments on desktop, mobile, and CTV devices. Holistically manage cross-platform campaigns, audiences, and media investments in a single, easy to use platform, while seamlessly executing programmatic direct and private marketplace deals.
PUBMATICYYYYNNYYYYYNYY (But not enabled)N
PulsePointpp
The Pulsepoint Exchange offers our partners direct access to hundreds of publishers across all digital media formats.  In addition to open auction bidding we partner with our network of publishers to help monetize their health audiences through our contextual Medical Subject Heading taxonomy and Health Care professional targeting.  
PULSEPOINTYYYYN
NYY (minimal inventory)YY (minimal inventory)NYNNRhythmOne (Adconductor)roYYYY
NNYY
(minimal inventory)
YY
(minimal inventory)
NYNN
Rich AudienceraRICHAUDIENCEYYYNNNNYYYY
(minimal inventory)
NNNN
SeedtagseeSEEDTAGYYNNNNN YY
Y
Y 
Y
NNYNN 
Sharethroughshr
Sharethrough is one of the largest omnichannel exchanges with ad enhancement technology applied to all creatives which improve performance and capture users attention (ie. captions added to video creatives, QR codes added to CTV, native elements automatically added to display creatives). 
SHARETHROUGHYYYYNYNYYYYNYNN
SmaatosmSmaato's omnichannel digital ad platform gives buyers the control to monetize against Display, OLV, Native, CTV/OTT across a global supply footprint, creating seamless experiences for the end user, all while remaining transparent and compliant within the programmatic marketplace – after all, Smaato (now part of Verve Group) is TAG-certified, and a trusted partner of GeoEdge, HUMAN, and IAS.YYYYNYYY (minimal inventory)YY (minimal inventory)NYNNSmartAdServer (Equativ)sasSmart Adserver is a French adtech company founded in 2001 and headquartered in Paris. Smart is a powerful adserver with a tightly integrated SSP covering thousands of publishers supporting all inventory types, including mobile, display, video and other advanced formats.
Siprocal (Column6)sixCOLUMN6NNNYNNNYYYYNY .NN
SmaatosmSMAATOYYYYNNYYYYY
Y
NYNN
Sovrn
SmartAdServer (
FMX
Equativ)
svrSovrn is a SSP, Data Provider and Data Collective. Sovrn owns & operates the complete ad technology stack with direct connections to every major DSP in the world. We have approximately 8,000 publisher on the Sovrn exchange equating to about 65,000 active sites. We see approximately 233MM unique cookies and 3.5B page views daily.YYNYN
sasSMARTADSERVER
N
YYYYN
YSpringservespsSpringServe, We are a direct publisher video ad server that focuses on CTV and web properties. SpringServe is the most direct path to over 200 O&O publishers' inventory.N
N
N
Y
N
Y
NN
YYYY
N
YNN
StickyAds (Freewheel)stv
FreeWheel, a Comcast Company: The most premium TV marketplace for buyers and sellers, FreeWheel combines the targeting and measurement of digital with the scale and quality of linear TV. We use technology, data, and premium inventory to enable buyers and sellers to transact across all screens, data types, and sales channels to achieve one thing: results for marketers.Synacor (iMDS)synN
STICKYADSNYNYNNYYYYYY
NN
YN
Y
N
YYNY (minimal inventory)Y (minimal inventory)NNNN
The Media Grid/Commerce Grid (Criteo, via Bidswitch)tmg
The MediaGrid is a next-generation supply curation and monetization platform, built to power a new era of programmatic trading. Built with custom curation capabilities for advertisers, agencies, data owners, and publishers in mind. The MediaGrid focuses on direct supply to offer value across the ecosystem through Supply Path Optimization with no buy-side fees, transparent and cost-effective publisher fees, and 100% ads.txt compliance. The MediaGrid prioritizes marketplace quality, and is one of only six TAG Platinum-certified SSPs, using manual and automated inventory monitoring to protect buyers from fraud, malware, and piracy.
THEMEDIAGRIDYYYYNNYYYYYNY
(but seat needs to be approved, ie VideoAmp)
YN
The View Pointtvp
The ViewPoint, a Tatari company, is an ad monetization platform, built from the ground up exclusively for CTV, that works on a unique publisher flat CPM fee model (vs a rev share model) to offer you signficant cost savings, cost transparency, and improved SPO. 
THEVIEWPOINTNYNYNNNYY
(minimal inventory)
YYYY
but we will need to understand the exact use case as we will need to have an independent agreeming with the buyer in place
.NN
TripleLifttrl
TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world's leading brands, publishers, streaming companies, and demand-side platforms, executing over 1.5 trillion ad transactions every month.
TRIPLELIFTYYYYNYNYYYYNYNN
Triton 
Tubi
triTRITON
tub
NN
Y
NNYNNY
N
YYY
(minimal inventory)
Y
Y
NNN
Unity
Tubi
utyUnity is a game development platform that offers advertising services to their customers. Game developers can use Unity's ads platform to generate revenue by inserting ads alongside their games. 
tubTUBINY
N
NYN
Y
NNY
Y
NYYY
N
YNN
Unruly
Unity
unrUnruly - Unruly's pioneering technology, unique audience insights, and engaging creative solutions enables brands and agencies to maximize the performance of their CTV, video and display advertising globally. With our leading data technology including exclusive access to ACR data and Unruly EQ audiences, we understand and deliver on the unique emotional, behavioral, and cultural drivers of your campaign's success. Unruly is focused on direct to publisher and brand safe inventory to maximize efficiency and supply the highest quality inventory for our advertising partners.Y
utyUNITYNN
Y
YYNNYYYYYNNNN
Vdopia (via Bidswitch)vdo
UnrulyunrUNRULYXYYYYN
Y
NNYYYYNYNN
Verve (VGE)vrvVERVENYYYNNYYYYYNYNN
VGI CTV(LKQD/Nexstar Global)lkqLKQDY
(minimal)
YY
(minimal)
YNNNYY
(minimal inventory)
Y
(minimal inventory)
Y
(minimal inventory)
NNNN
Xandr Monetize (AppNexus/Microsoft Advertising)anx
AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP) and supply-side platform (SSP) functionalities.
APPNEXUSYYYYNNNYYYYNNNN
Yieldlab (via Bidswitch)ydlThe leading Supply Side Platform (SSP) and solution for private marketplaces in the premium publisher segment in Europe.
YieldmomoYIELDMOYYYYNNNY
N
NN
Y
N
Y
Yieldmomo
Y
YYYN
N
YY
Y
Y
N
NY
N