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Table of Contents

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Overview

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MultiExcerptNameAnalytics

The Analytics module contains various available reports under Reporting

, Beeswax's reporting tool. Also available is the Dashboards feature that allows custom creation of different dashboards as well as the out-of-box available dashboards which include

. In addition to pre-built dashboards for Monitoring, Metamarkets, and Performance

. If looking to

, users can also create custom dashboards to suit specific needs. To have a custom dashboard created, please reach out to your

Beeswax

account representative.

Section

Accessing Analytics Module

To access the Analytics module, click the Analytics menu at the top of the screen in Beeswax.

Section

Available Reports in Report Builder

To see more information on each report type within Analytics, click a report name below:

  1. Performance Report
  2. Domain Report
  3. App Report
  4. Inventory
Report NameDescriptionBid Decision Flow

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PageWithExcerptBid Decision Flow

App Report Multiexcerpt includeMultiExcerptNameappPageWithExcerptApp Events Report Multiexcerpt includeMultiExcerptNameeventsPageWithExcerpt
  1. Report
  2. Bid Performance Report

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PageWithExcerptBid Performance Report

Conversion Report

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PageWithExcerptConversion Report

Deal Report

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PageWithExcerptDeal Report

Domain Report

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PageWithExcerptDomain Report

DSP Billing Report

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PageWithExcerptDSP Billing Report

  1. Billing Report
  2. Conversion Report
  3. Deal Report
  1. Events Report
  2. Geography Report
Multiexcerpt includeMultiExcerptNamePageWithExcerptGeography ReportIncrementally Report Multiexcerpt includeMultiExcerptNameincrePageWithExcerpt
geo
  1. Incrementality Report
Inventory Report

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PageWithExcerptInventory Report

Pacing Report

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PageWithExcerptPacing Report

Performance Report

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PageWithExcerptPerformance Report

Platform Report

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PageWithExcerptPlatform Report

Segment Delivery Report

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PageWithExcerptSegment Delivery Report

Vendor Report Multiexcerpt includeMultiExcerptNamevendorPageWithExcerpt
  1. Platform Report
  2. Pacing Report
  3. Segment Delivery Report
  1. Vendor Report
  2. Bid Decision Report

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  1. Audience Report
  2. Video Genre Report

Accessing Analytics Module

To access the Analytics module, click the Analytics menu at the top of the screen.


Dashboards

Info

To have a new dashboard enabled, please reach out to your Beeswax account representative.

For the purpose of enhancing data accessibility, Beeswax Buyer Cloud has developed a comprehensive reporting infrastructure, with a particular focus on Dashboards in the UI. Dashboards aim to provide users with streamlined access to critical insights, facilitating informed decision-making and optimizing campaign performance. Some dashboards come out-of-the-box, while others can be custom-created to address specific user needs or business requirements. Setting up new dashboards is made simple through the Looker Web App, where users can create and customize dashboards according to their preferences, leveraging both new and existing reports ("Looks") for added efficiency.

To maintain data integrity and security, dashboards are permissioned according to user roles and field-level permissions. Customers have granular control over who can access specific dashboards, ensuring that sensitive information is only accessible to authorized personnel. Dashboards seamlessly integrate with existing Buzz accounts, with Buyer Cloud accounts and have the ability to filter data based on the current account scope, ensuring that users always have access to relevant insights tailored to their specific account or buzz key. The Dashboards in Buzz represent are a significant reporting tool empowering users with actionable insights and streamlined reporting capabilities.

For more information on Dashboards, see Report Builder Dashboards.

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