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Table of Contents

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Overview

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MultiExcerptNameAnalytics

The Analytics module contains various available reports under Reporting

, Beeswax's reporting tool. Also available is the Dashboards feature that allows custom creation of different dashboards as well as the out-of-box available dashboards which include

. In addition to pre-built dashboards for Monitoring, Metamarkets, and Performance

. If looking to

, users can also create custom dashboards to suit specific needs. To have a custom dashboard created, please reach out to your

Beeswax

account representative.

SectionAccessing Analytics Module

To

access the Analytics module, click the Analytics menu at the top of the screen in Beeswax. Section

Available Reports in Report Builder

see more information on each report type within Analytics, click a report name below:

  1. Performance Report
  2. Domain Report
  3. App Report
  4. Inventory
Report NameDescriptionBid Decision Flow

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MultiExcerptNamebdf
PageWithExcerptBid Decision Flow

App Report Multiexcerpt includeMultiExcerptNameappPageWithExcerptApp PageWithExcerpt
  1. Report
  2. Bid Performance Report

Multiexcerpt include
MultiExcerptNamebpr
PageWithExcerptBid Performance Report

Conversion Report

Multiexcerpt includeMultiExcerptNameconv
  1. Billing Report
  2. Conversion Report
  3. Deal Report
Multiexcerpt includeMultiExcerptName
dealPageWithExcerptDeal ReportDomain Report

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MultiExcerptNamedomain
PageWithExcerptDomain Report

DSP Billing Report

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MultiExcerptNamedsp
PageWithExcerptDSP Billing Report

  1. Events Report
Multiexcerpt includeMultiExcerptNamePageWithExcerptEvents Report
events
  1. Geography Report

Multiexcerpt include
MultiExcerptNamegeo
PageWithExcerptGeography Report

Incrementally Report Multiexcerpt includeMultiExcerptNameincrePageWithExcerpt
  2. Incrementality Report
Inventory Report

Multiexcerpt include
MultiExcerptNameinv
PageWithExcerptInventory Report

Pacing Report

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MultiExcerptNamepacing
PageWithExcerptPacing Report

Performance Report

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MultiExcerptNameperf
PageWithExcerptPerformance Report

Platform Report Multiexcerpt includeMultiExcerptNameplat
  1. Platform Report
  2. Pacing
PageWithExcerptPlatform
  1. Report
  2. Segment Delivery Report

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PageWithExcerptSegment Delivery Report

Vendor Report Multiexcerpt includeMultiExcerptNamevendorPageWithExcerpt
  2. Vendor Report
  3. Bid Decision Report

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MultiExcerptNamebdr
PageWithExcerptBid Decision Report

Section
  1. Audience Report
  2. Video Genre Report

Accessing Analytics Module

To access the Analytics module, click the Analytics menu at the top of the screen.


Dashboards

Info

To have a new dashboard enabled, please reach out to your Beeswax account representative.

For the purpose of enhancing data accessibility, Beeswax has developed a comprehensive the DSP has a comprehensive reporting infrastructure, with a particular focus on Dashboards in the UI. Dashboards aim to provide users with streamlined access to critical insights, facilitating informed decision-making and optimizing campaign performance. Some dashboards come out-of-the-box, while others can be custom-created to address specific user needs or business requirements. Setting up new dashboards is made simple through the Looker Web App, where users can create and customize dashboards according to their preferences, leveraging both new and existing reports ("Looks") for added efficiency.

To maintain data integrity and security, dashboards are permissioned according to user roles and field-level permissions. Customers have granular control over who can access specific dashboards, ensuring that sensitive information is only accessible to authorized personnel. Dashboards seamlessly integrate with existing Buzz accounts, with the ability to filter data based on the current account scope, ensuring that users always have access to relevant insights tailored to their specific account or buzz key. The Dashboards in Buzz represent a significant reporting tool empowering users with actionable insights and streamlined reporting capabilities.

For more information on Dashboards, see Report Builder.

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