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Overview
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Events can be used to track conversions, installs, or other key activities
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, which will be counted as "Conversions" in
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Query Tool reporting.
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Creation Steps
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Click the “+New” button
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and select Events.
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Complete the
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Event form:
- Event Name: Name of
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- the conversion event.
- Advertiser: Advertiser associated with the conversion event
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- .
- Event Type (optional): Select the applicable event type
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- (e.g., Purchase, Landing Page, Sign-up, Lead, Other
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- ), or leave this blank.
- Segment (optional): If
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- a segment is selected, users who convert with this event will be automatically added to that segment.
- Value:
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- Default value (in U.S. dollars) that a conversion event is worth
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- .
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- This value
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- will
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- be used
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- in reporting if
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- no value is
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- present in the event tag.
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- It is a mandatory field but
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- can be set to 0. The value will only appear in
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- conversion logs if
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- populated in the tag.
- Click Window:
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- Lookback window (in days) for click conversion attribution
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- , with a default of 30 days
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- .
- View Window:
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- Lookback window (in days) for view conversion attribution
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- , also with a default of 30 days
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- .
- Alternative ID (optional): Any number or string
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- used to map this object in
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- the platform to an object in
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- the internal system.
- Attribution: Select the type of attribution
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- for this event. If this event
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- is a postback event,
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- this field should be left as is, as
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- it does not apply to postback methods. The two possible dropdown values are:
- “All Line Items for this Advertiser are eligible for this Event”
- it does not apply to postback methods. The two possible dropdown values are:
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- : Conversions
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- will be
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- attributed to activity from all line items
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- under this
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- advertiser.
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- This is the default attribution functionality.
- “Only selected Campaigns and Line Items for this Advertiser are eligible for this Event”
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- : Specify which line items or campaigns are eligible for this conversion event.
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- The “Custom Event Association” toggle must be set to “Yes”
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- to select campaigns and line items for events. This option cannot be changed once
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- saved for an event.
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Info More information on Attribution Types can be found in
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Under the
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Tag Type section on the right side, select the desired tag type
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to generate:
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- Generic image tag (recommended for web)
- Image tag using Alternative ID to add users into segments
- Generic URL for mobile app install Postback
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Click
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Save & Generate
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Tag.
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Copy and paste the generated tag.
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Follow the implementation steps
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for the
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JavaScript tag below.
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Implementation information for postbacks can be found here:
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| Info |
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More information about conversion events |
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is available here: |
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Implementation of
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JavaScript Tag for Web Environment
To implement a generic JavaScript tag,
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consider the following parameters and possible edits:
- (optional)
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- [VALUE]
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- : Populate with a number
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- to set the
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- real-time
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- conversion
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- value
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- .
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- If omitted, the tag value set
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- during event
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- creation in Buzz will be used in
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- Report Builder reporting but
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- will not appear in Conversion Logs.
- (optional)
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- [ORDER]
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- : Replace with a number
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- for the number of items purchased as part of the conversion.
- (required) [ORD]
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- : Replace with a random number generated at
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- runtime. The complete code block for implementation is as follows:
| Code Block |
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var cachebuster = Math.floor(Math.random() * 10000000000),
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img = new Image(); |
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img.width = 0;
img.height = 0;
// |
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Replace this with the event conversion tag |
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generated
img.src = 'https://cnv.event.prod.bidr.io./log/cnv?tag_id=12345&buzz_key=stinger&value=[VALUE]&segment_key=12345&order=[ORDER]&ord=' + cachebuster;
document.body.appendChild(img); // or |
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place |
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it |
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wherever needed |
More information about these parameters can be found here:
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