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Table of Contents

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Section

Overview

This page outlines video targeting keys and their respective recommendations. 

How it Works

Targeting Keys with the ability to be preset on video type line items:

Targeting KeyDescriptionRecommendation
Companion RequiredWhether companion is availableUse INCLUDE or EXCLUDE targeting.
Playback MethodWhether inventory allows auto-play, click-to-play, mouse-over, sound on/off for videoUse INCLUDE or EXCLUDE targeting.
Player Size

Whether the player size is small, medium, or large

Video Player Size is based on the width x height of the pixels in the video player. Beeswax defines the player size as the following:

  • Small = < 90k pixels
  • Medium = Anything between 90k and 250k pixels.
  • Large = > 250k pixels
Use INCLUDE or EXCLUDE targeting.
Start DelayStart delay describes whether the video will play pre-roll, generic mid-roll, or generic post roll.Use INCLUDE or EXCLUDE targeting.
Video Placement TypeDescribes placement of the video in-article, in-banner, in-feed, in-stream, or interstitial/slider/floatingUse INCLUDE or EXCLUDE targeting.