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- AdChoices Control: The tool is entirely controlled by the advertiser and is not included by the advertising exchange.
- Beeswax FreeWheel DSP Support: The AdChoices script is supported by the platform
- as FreeWheel DSP as a creative add-on.
- Opting Out: When a user opts out through the AdChoices icon, their cookie/device ID is excluded from Beeswax’s FreeWheel DSP's audience pool. This means Beeswax the platform will no longer be able to target that user for future advertising.
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