Overview

AdChoices is a self-regulated tool created by the Digital Advertising Alliance (DAA) to provide transparency and control for users regarding the collection and use of their browsing data for online advertising. It allows users to understand when their information may be used for targeted advertising and to opt-out if desired.

How it Works

• AdChoices Control: The tool is entirely controlled by the advertiser and is not included by the advertising exchange.
  
  
• Beeswax Support: The AdChoices script is supported by FreeWheel DSP as a creative add-on.
  
  
• Opting Out: When a user opts out through the AdChoices icon, their cookie/device ID is excluded from Beeswax’s audience pool. This means Beeswax will no longer be able to target that user for future advertising.

Adding AdChoices as a Creative Add-On

To add AdChoices to a creative in the platform, follow these steps:

1. Navigate to a creative by clicking Trafficking> Creatives> then clicking a creative's name.
   
   
2. Navigate to Pixels an Scripts under the General tab.
   
   
3. Within AdChoices under the Creative Add-Ons section, select one of the available AdChoices options.
   • Available options for placement and size include:
     • Small, bottom-right / Large, bottom-right
     • Small, bottom-left / Large, bottom-left
     • Small, top-right / Large, top-right
     • Small, top-left / Large, top-left
       
       
4. Once selected, the AdChoices logo will appear on the creative in the preview. The logo will also be clickable and will redirect to the AdChoices page.