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Overview Overview

Overview

Linking a OneStrata campaign to a DV360 campaign creates a connection that enables Cost Lines to be linked to DV360 insertion orders.

Cost Lines on the DSP grid can be linked to one or more DV360 insertion orders, reducing the need to manually re-enter details across multiple platforms. Linking a DV360 insertion order also creates a connection that allows delivery costs and metrics to flow from DV360 to OneStrata.

The linked DV360 insertion order can be a new insertion order or an existing insertion order:

Link a Campaign to a DV360 Campaign

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Link a Campaign to a New DV360 Campaign

To create a new DV360 campaign and link a OneStrata campaign to the newly created DV360 campaign, do the following:

1. Open the desired OneStrata campaign. This campaign must have at least one Cost Line with a Supplier entity that is linked to DV360.
   
   
2. Go to the DSP dashboard for DV360.
   
   
3. In the Provider Login section, log in to DV360.
   
   
4. Click the Link Campaign button to open the Link Campaign widget.
   
   
5. In the Link Campaign widget:
   
   is

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Select the Create Campaign option.
   Advertiser	Search for a DV360 advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Name	Choose one of the following options: Keep the automatically generated DV360 campaign name. By default, the DV360 campaign name is the same as the OneStrata campaign name. Enter the desired DV360 campaign name.
   Start Date	Select a start date for the DV360 campaign. By default, the DV360 campaign start date
   is the same as the OneStrata campaign start date.
   Optional End Date	Optional: Select an end date for the DV360 campaign.
   Planned Spend	Choose one of the following options: Default to Media Schedule: Use the sum of the Vendor Net Cost values (of the Cost Lines on the DSP grid) as the planned spend budget of the DV360 campaign. Manual Input: Enter the planned spend budget of the DV360 campaign.
   KPI	The value of the KPI field is set to Cost per thousand and cannot be changed within OneStrata.
   KPI Amount	Enter the performance goal amount of the DV360 campaign.

   
   
   
6. Click the Create & Link button. Programmatic media buyers or traffickers can add more granular details to the newly created campaign within the DV360 itself.

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Link a Campaign to an Existing DV360 Campaign

To link a OneStrata campaign to an existing DV360 campaign, do the following:

1. Open the desired OneStrata campaign. This campaign must have at least one Cost Line with a Supplier entity that is linked to DV360.
   
   
2. Go to the DSP dashboard for DV360.
   
   
3. In the Provider Login section, log in to DV360.
   
   
4. Click the Link Campaign button to open the Link Campaign widget.
   
   
5. In the Link Campaign widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Select the Existing Campaign option.
   Advertiser	Search for a DV360 advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Campaign	Search for a DV360 campaign by entering at least three letters of the campaign name. Then, select the desired campaign.
   Read-only Start Date	The value of the Start Date field is automatically populated from the selected DV360 campaign and cannot be changed within OneStrata.
   Read-only Planned Spend	The value of the Planned Spend field is automatically populated from the selected DV360 campaign and cannot be changed within OneStrata.

   
   
   
6. Click the Link button to link the OneStrata campaign to the DV360 campaign.

See Manage Linked Entities > Unlink a Campaign.

See Manage Linked Entities > View the Details of a Linked External Campaign.

1. to

1. the

The linked DV360 insertion orders can be new insertion orders or existing insertion orders:

1. DV360 campaign

1. .

Link a

Cost Line to

a

DV360 Insertion Order

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Link a Cost Line to a New DV360 Insertion Order

To create a new DV360 insertion order and link a Cost Line to the newly created insertion order, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to DV360.
   
   
2. Go to the DSP dashboard for DV360.
   
   
3. If not linked already, link the OneStrata campaign to a DV360 campaign. The new DV360 insertion order will be created in the linked DV360 campaign. 
   
   
4. If not logged in already, log in to DV360.
   
   
5. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
6. Select Create to open the Upload widget.
   
   
7. In the Upload widget:
   

   Field Name	Action
   Create Insertion Order / Link Existing Insertion Order	Check that the Create Insertion Order option is selected. If not, select Create Insertion Order.
   Name	Choose one of the following options: Keep the automatically generated insertion order name. By default, the insertion order name is the same as the Cost Line name. Enter the desired insertion order name.
   Date Range	Select a start and end date for the insertion order.
   Read-only Goal Type	The value of the Goal Type field is set to Cost per thousand (CPM) and cannot be changed within OneStrata.
   Goal Amount	Enter the performance goal amount of the insertion order.
   Budget Amount	Choose one of the following options: Default to Cost Line: Use the Vendor Net Cost value of the Cost Line as the insertion order budget. Manual Input: Enter the insertion order budget.
   Read-only Pacing Period	The value of the Pacing Period field is set to Flight and cannot be changed within OneStrata.

   
   
   
8. Click Create & Link. Programmatic media buyers or traffickers can add more granular details to the newly created insertion order within the DV360 platform.

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Link a Cost Line to an Existing DV360 Insertion Order

To link a Cost Line to an existing DV360 insertion order, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to DV360.
   
   
2. Go to the DSP dashboard for DV360.
   
   
3. If not linked already, link the OneStrata campaign to a DV360 campaign. The DV360 insertion order that the Cost Line will be linked to must be part of the linked DV360 campaign.
   
   
4. If not logged in already, log in to DV360.
   
   
5. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
6. Select Link to open the Upload widget.
   
   
7. In the Upload widget:
   

   Field Name	Action
   Create Insertion Order / Link Existing Insertion Order	Check that the Link Existing Insertion Order option is selected. If not, select Link Existing Insertion Order.
   Name	Search for an insertion order by entering at least three letters of the insertion order name. Then, select the desired insertion order.
   Read-only Date Range	The value of the Date Range field is automatically populated from the selected insertion order and cannot be changed within OneStrata.
   Read-only Budget Amount	The value of the Budget Amount field is automatically populated from the selected insertion order and cannot be changed within OneStrata.

   
   
   
8. Click Link.

Manage Linked DV360 Campaigns

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Unlink a Campaign from a DV360 Campaign

See Manage External Providers and Entities > Unlink a Campaign.

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View the Details of a Linked DV360 Campaign

See Manage External Providers and Entities > View the Details of a Linked External Campaign.

Manage Linked DV360 Insertion Orders

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Unlink a DV360 Insertion Order From a Cost Line

To unlink a DV360 insertion order from a Cost Line, follow the steps in Unlink an Entity From a Cost Line.

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Update a Linked DV360 Insertion Order

To update a linked DV360 insertion order, follow the steps in Update an Entity Linked to a Cost Line.

View the Details of a Linked DV360 Insertion Order

To view the details of a linked DV360 insertion order, follow steps 1-3 in View the Details of an Entity Linked to a Cost Line.

The View Upload widget displays the following information:

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View the Delivery Metrics of a Linked DV360 Insertion Order

To view the delivery metrics of a linked DV360 insertion order, follow the steps in View the Delivery Metrics of an Entity Linked to a Cost Line.