Overview

When Creating a Line Item, one of the most important steps involves applying targeting criteria to the line item. Targeting helps strategically place creatives aimed to deliver advertisements to specific audiences who are interested in the product or service being promoted. By leveraging certain data applied through targeting, Beeswax the DSP enables advertisers to optimize campaigns and allocate resources efficiently, ensuring advertisements deliver strategically and allocate resources efficiently.

Targeting Categories

App/Site

Content

Environment

Exchange

Geo

Platform

Time

Segments

Audio

Video

Targeting Favorites

Targeting fields can be set as favorites to help reduce clutter and improve the efficiency of targeting adjustments. This feature allows users to focus on the most relevant fields, making it easier to navigate the UI and manage targeting settings.

In the UI, each targeting field has a star ★ icon that can be selected, similar to checking a box. After selecting favorite fields, the “Show ★ and edited only” toggle at the bottom of the module list can be activated. When this toggle is turned on, only fields that are marked as favorites (☆ checked) or that already have values will be displayed. If a module contains no fields matching these criteria, it will be removed from the sidebar. The UI will retain the favorite settings on a per-user, per-account basis, ensuring consistency across different line items’ targeting tabs. 

Favorites can only be set for entire categories within targeting tabs, such as “App Name” under “App/Site Targeting.” Individual targeting parameters within those categories cannot be favorited. While targeting favorites can streamline the UI, they are specific to the user and account. As a result, they are not applied across multiple accounts, and there is no option to set favorites as a default for all accounts. Additionally, the favorites feature is purely UI-based and has no impact on API usage or functionality.

Excluding or Targeting Unknown Values

In some cases, users may want to exclude or target auctions where a particular field is empty. For example, when the domain field is empty or the app bundle field is empty.

How to exclude/target Unknown values for non-list based targeting keys

For all targeting keys where there is a select menu for targeting values, there is an “Unknown” value in the targeting drop down. In these cases, simply select the “Unknown” option and select "Include" or "Exclude". 

How to exclude/target Unknown values for list based targeting keys

There are several targeting keys that use lists, including domain lists, app bundle lists, Site ID lists and more. For all list type targeting keys, add a value of -1 to the list and then either exclude or include target that list according to the specific use case.