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Below are common questions that can be answered about Bid Shading by Reporting:

Q: How much did bid shading save me in terms of CPM?
A: Run a Performance Report and compare your CPM on line item(s) where Bid Shade = Bid Shaded to those where Bid Shade = Control Group. Be sure to filter by auction type = 1st price since bid shading only occurs on 1st price auctions. You must report at the line item level and not anything higher in the hierarchy like Campaign or Advertiser because the aggregation at higher levels may show misleading results.

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For an updated list of exchanges where Beeswax utilizes the exchange’s SSP-side bid shading, please see the list of Inventory SourcesSupply Partners.

Customer Enablement

To enable the Bid Shading option for your Buzzkey, please contact Beeswax Support.

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