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Overview
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Creating a campaign allows |
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configuring particular settings like start/end dates |
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and budget |
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for a group of desired line items. |
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Line items grouped into a campaign provide flexibility in targeting, budget allocation, and bidding strategy. An example use case of a campaign could be an advertisement that has both web and mobile creative formats. Each of these formats can be associated to their own respective line item |
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that both fall under the same campaign. Essential settings can be set on the line item level and do not have to get adopted from the campaign-level settings. This could include a separate start/end date, budgeting, and |
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many more. To view how to create a campaign in Beeswax, please |
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see Create a Campaign. |
Creating a Campaign
Start by navigating to Trafficking > Campaigns > New Campaign. From here, a pop-up will display requiring the selection of an advertiser and the creation of a campaign name. After this information has been added, select "Create & Continue" which will bring up the campaign creation screen starting with the General tab. See below for an overview of each campaign creation tab:
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Once the advertiser has been selected and the campaign has been given a name, there are alternate options to either Create & Close to finish later, or Create & Start Another to begin creating a new one. |
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| title | Click to view Campaign-related definitions |
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In order to create a Campaign, you must first have at least one Advertiser to assign it to.
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Presets can be applied to Campaigns to inherit the values configured in the preset. This will override any values which have been defined when creating the campaign manually.
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Experiments (Y/N)
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- When the toggle is set to Yes, a new Experiment tab appears on the object that allows a Test Plan to be associated with the campaign.
- When the toggle is set to No, the experiment tab does not appear. The toggle is set to "No" by default.
- If the toggle is set to Yes but no Test Plan is selected in the Experiment tab before closing the window, the toggle gets reset to No. It is recommended to set up the Experiment after you create both the Campaign and Line Item.
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To schedule your Campaign, set a Start Date and an optional End Date. If an End Date is not set the Campaign will continue running until it runs out of Budget or is made inactive.
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Set your target overall Budget and optional Daily Budget. Budgets can be set in Spend or Impressions.
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To set up revenue calculation select a revenue type and set an amount. Read more about how Beeswax calculates revenue and margins.
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Enable campaign pacing and frequency caps.
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| title | General Tab |
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Essential Settings
The settings that fall under this section are related to the key components of a campaign including start/end date, Currency type, Continents, and Budget.
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To schedule your Campaign, set a Start Date and an optional End Date. If an End Date is not set the Campaign will continue running until it runs out of Budget or is made inactive.
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Select a budget type which could be be Spend with Vendor Fees, Impressions, or Spend. Set your target overall Budget and optional Daily Budget. Budgets can be set in Spend or Impressions.
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Frequency Cap
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Up to three frequency caps are allowed at the Campaign level. You can also set additional frequency caps at the Line Item level. |
Vendor Fees
Vendor Fees in the Beeswax platform are a way to optionally include serving costs associated with third-party vendors into Beeswax media spend and reporting. Select a vendor from the dropdown menu that will be associated with the fees. Next, fill out the Vendor Fee Name, Fee Type, and Fee Amount. The fee type can either be CPM or percent. Read more on how to set up vendor fees here.
Custom Event Association
Events are used to track conversions, installs, or other key activities. If the advertiser selected in the campaign creation process has an associated event, the dropdown will allow that event to be selected. Read more on how to set up events here.
Revenue
A revenue type and amount may be set on a campaign, which can be used to report on the revenue earned from running a given campaign. Then, the profit margin can be calculated by subtracting the total spend from the revenue. Read more about revenue here.
SKAd Network
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Accessing Campaigns Page
To access the Campaigns page, navigate to Trafficking > Campaigns at the top of the screen in Beeswax.
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Alternatively, Campaigns may be clicked on from the Advertisers list view to show any campaigns that are pre-filtered to that advertiser. |
Campaigns List View
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The list view fields are default columns. To manage and edit these columns, click the kebob on the top right of the list view and click Manage Columns. |
List View Fields
| Column Name | Definition |
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| Name & ID | Campaign name and unique ID. |
| Line Items | The line Items that are associated to this campaign. Clicking the number will navigate to the line items list view screen. |
| Status | Active or Inactive. The campaign will not spend if set to Inactive. |
| Budget | Total budget allocated to the campaign. The number displayed on top is the total budget, while the bottom number is the remaining budget. |
| Start/End Date | Campaign Start and End date set during the creation process. |
| Today Spend (Scroll to the right in UI to view) | Spend on current day. |
| Lifetime Spend (Scroll to the right in UI to view) | Campaign lifetime total spend. |
| Today Impressions (Scroll to the right in UI to view) | Impressions served on current day. |
| Lifetime Impressions (Scroll to the right in UI to view) | Total impressions over course of campaign life cycle. |
Campaign Features
Bulk Edit or Deactivate Multiple Campaigns
When viewing the campaign list view screen, multiple campaigns can be selected at once via the checkbox to the left of the campaign name. Then, an option to either Bulk Edit or Deactivate will appear. Clicking Deactivate will turn the status to "Inactive" for the selected campaigns. Choosing Bulk Edit will allow bulk change of general settings for the selected campaigns.
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Certain fields may not be eligible for bulk edit for various reasons including different line item advertisers, etc. |
Campaign Inline Edit
Campaign inline edit allows the editing of fields quickly on the campaign list view. To enable, click the Edit Mode toggle at the top right of the list view. From here, edit certain fields such as
- Name and ID
- Status
- Budget
- Daily Budget
- Start Date
- End Date
- Alt ID
Once the changes are complete, click Save.
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Ghost Bidding
Ghost Bidding is an implementation of a testing framework that allows clients to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the campaign level, there will be an option to choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two types are available: Standard or IP address.
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Bid and Delivery ModifiersBuzz allows the creation of lists for criteria on Bid Modifiers and Delivery Modifiers according to various targeting modules and keys. Bid Modifier terms use targeting keys to adjust the bid price while Delivery Modifier allocates delivery weight to specific inventory in real time based on the set rules. See Bid Modifiers and Delivery Modifiers for more information.
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| title | Summary Tab |
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The Summary tab displays the essential settings, modifiers, and status of the campaign. In order to change a setting, creative or enable the campaign, click that element and be directed back to its page. From this screen, it is also possible to set this created campaign as a "Campaign Preset". When creating a new campaign, this preset may be found at the top right of the General screen by clicking "Select Campaign Preset".
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