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After creating a Campaign and assigning an advertiser, the next step in the trafficking workflow is to create line items to associate with a campaign. A line item serves the specific purpose of controlling buying activity and targeting criteria. The performance of a line item can also be tracked using the Reporting Analytics tool by selecting the "Line Item ID" dimension in the report scope. The line item is important for successful campaign delivery and requires efficient setup. To learn how to correctly set up a line item, please refer to Create a Line Item. |
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