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Overview

The targeting system within the DSP offers a range of tools for precise audience targeting and efficient campaign management. The platform utilizes targeting verbs (Include, Exclude, and Require) to control segment targeting, allowing for nuanced audience selection. Additionally, it provides latitude and longitude radius targeting for custom geographical areas, enabling location-based campaigns. To streamline the process, customers can create targeting presets that allow for the creation and reuse of targeting configurations across multiple line items. These features collectively provide marketers with a robust framework for creating and optimizing targeted advertising campaigns within the DSP platform. 

Concepts

Include, Exclude, and Require Targeting Verbs

Latitude and Longitude Radius Targeting

Targeting Presets

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