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Create an

Ad Server or DSP Campaign Name Formula

By default, when creating a new ad server campaign or DSP campaign within OneStrata, the external name of the ad server or DSP campaign (the name of the ad server campaign in the ad server, or the name of the DSP campaign in the DSP) is the same as the OneStrata campaign name.

However, it is possible to create a concatenated formula that automatically creates an ad server or DSP campaign name according to defined naming conventions. The concatenated formulas for ad server campaign names, DSP campaign names, and OneStrata campaign names are separate, meaning that it is possible to apply different naming conventions to all three types of campaigns.

To create a concatenated formula for an external ad server or DSP campaign nameTo connect an external ad server to a OneStrata Agency, do the following:

1. Navigate to the Administration > Data Fields and Templates page.
   
   
2. Expand the schema table as necessary in order to reach the entity that the data field will be created for.
   
   
3. For the desired entity row, click the value in the Schema column to open its Manage Data Fields and Templates page.
   
   
4. By default, the Manage Data Fields and Templates page opens on the Data Fields tab. On the Data Fields tab, find the appropriate data field:
   
   
   1. To create an ad server campaign name formula, select the Name field that exists as the External Campaign (Ad Server) schema level.
      
      
   2. To create a DSP campaign name formula, select the Name field that exists as the External Campaign (DSP) schema level.
      
      
5. On the Edit Your Field or Formula page, follow the regular steps for creating a concatenated formula. 

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Log In to an External Integration

To log in to an external integration provider, do the following:

1. Open a campaign that the provider has been assigned to.
   
   
2. Depending on the Provider Type, choose the appropriate action:
   
   
   • If the provider is an Ad Server provider, do the following:
     
     
     • Navigate to the Ad Server dashboard.
       
       
     • Optional: If the appropriate provider is not already selected, use the Provider list (see Ad Server Provider Dashboard UI Reference, item 3) to select the desired provider.
       
       
   • If the provider is a DSP provider, do the following:
     
     
     • Navigate to the DSP dashboard. Google Display & Video 360 (DV360) is the only available DSP provider, and is selected by default.
       
       
3. Click the Log In button to open the Login widget.
   
   
4. In the Login widget, do the following:
   
   
   1. For External Integration Credential, select the appropriate set of login credentials.
      
      
   2. Click the Log In icon Image Added.
      
      
   3. Optional: If the credentials are individually stored, do the following:
      
      
      • For Username and Password, enter a valid combination of username and password values.
        
        
      • Click the Log In button.

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Log Out from an External Integration

To log out from an external integration provider

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To disconnect an external ad server from a OneStrata Agency, do the following;

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To map a Supplier within a OneStrata Agency to a supplier on an external ad server, do the following:

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To link a OneStrata campaign's Traffic Grid to a campaign on an external ad server, do the following:

1. Open a media campaign that the provider has been assigned the external ad server to at least one committed schedule Placement.
   
   
2. Depending on the Provider Type, choose the appropriate action:
   
   
   • If the provider is an Ad Server provider, do
   Navigate to the campaign's External Integrations tab. 
   Click the Link Campaign button.
   In the Link Campaign pane, choose one of
   • the following:
     
   • Create and link to a new external ad server campaign.
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   • Link to an existing external ad server campaign.
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To create and link to a new external ad server campaign:

1. • 
     
     • Navigate to the Ad Server dashboard.
       
       
     • Optional: If the appropriate provider
   Select the Create Campaign toggle, if it
   • • is not already selected
   .
   For Advertiser, enter at least three letters of the name of an advertiser within the external ad server. Then, select the desired advertiser.
   For Name, choose one of the following:
   
2. Keep the automatically generated external ad server campaign name, which is the same as the OneStrata campaign name.
Edit the value in the Name field as desired.
Depending on the Provider, additional field information may be necessary. Fill in any required fields.

3. Click the Create & Link button.

To link to an existing external ad server campaign:

1. • • , use the Provider list (see Ad Server Provider Dashboard UI Reference, item 3) to select the desired provider.
        
   • If the provider is a DSP provider, do the following:
     
     
     • Navigate to the DSP dashboard. Google Display & Video 360 (DV360) is the only available DSP provider, and is selected by default.
       
       
2. Click the Log Out button to open the Logout widget.
   
   
3. In the Logout widget, click the Log Out iconImage AddedSelect the Existing Campaign toggle, if it is not already selected.
   For Advertiser, enter at least three letters of the name of an advertiser within the external ad server. Then, select the desired advertiser.
   For Campaign, select the desired external ad server campaign. The Date Range field automatically populates from the selected external ad server campaign and cannot be edited.
   Click the Link button.