Creatives are the graphic files that get associated to line items for delivery. These files contain the graphic that will be serving as either a banner, video, or native file format. When uploading a new creative, templates are selectable to identify which type of creative format will be used. For example, to create a banner ad where Beeswax hosts and serves the images, “Banner Image” should be selected. To create a banner ad creative where a Javascript tag is supplied to Beeswax, “Banner JS Tag" should be selected. 

When creating a new creative, there are a number of settings that allow specifying the type of creative, size, name etc. The creative will also go through a creative approval process that may be completed by different vendors. This section will contain necessary information on how creatives are added in the UI, and how to apply them to line items for delivery.

The list view fields are default columns. To manage and edit these columns, click the row action Image Addedon the top right of the list view and click Manage Columns.