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As a reminder, clients that wish to comply with the General Data Protection Regulation (GDPR) - Transparency Consent Framework (TCF) v2.0 policy must make all necessary changes according to IAB timeline and finish by June 29August 15, 2020. IAB  IAB Europe Transparency and Consent Framework (TCF) intends to help the digital advertising industry interpret and comply with EU rules on data protection and privacy (GDPR, ePD).

TCF v1.0 vs. TCF v2.0

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TCF v2 will take effect on March 31, 2020. FreeWheel will support TCF v1 in parallel of TCF v2 until we deprecate the support of V1 in July September 2020.


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FreeWheel announced our support of GDPR - TCF v2.0 with the 6.34 Release. A list articles on FreeWheel's support of TCF 2.0 can be found below:

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