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Attribution Lookback Window Increased to 90 Days
What is it? The maximum attribution lookback window for Events has been increased from 30 days to 90 days. View and click conversions can now be tracked up to 90 days after an impression.
Where is it? Attribution lookback windows can be adjusted under Trafficking > Events > Create or Edit Event.
Do I need to do anything? This feature is automatically available for all accounts; no action is required.
Learn More Creating an Event Tag
Audio Line Item Targeting and Reporting Support
What is it? Audio line items now have additional targeting options for Content Genre, Audio Delivery, and Audio Feed.
Additionally, updates have been made to Analytics to support the new audio targeting options:
- The following reports in Reporting now include Audio Delivery and Audio Feed:
- Performance Report
- Inventory Report
- Platform Report
- App Report
- Domain Report
- Geography Report
- Segment Delivery Report
- The following logs now include bw_audio_content_genre and audio_delivery:
- Auction logs
- Win logs
- Bid logs
- Ghost equivalent logs
- All Metamarkets dashboards include Audio Content Genre and Audio Feed.
Where is it? The new targeting options are available in Audio Type line items:
- Content Genre can be targeted in the Edit Line Item screen > Targeting > Content.
- Audio Delivery and Audio Feed can be targeted in Edit Line Item screen > Targeting > Audio.
Do I need to do anything? These features are automatically available for all accounts; no action is required.
Learn More
Experian Custom Segment and Audience Integration
What is it? Mutual customers of Experian and Buyer Cloud can now onboard their custom third-party segments and audiences, as well as their first-party audiences segments for activation in Buyer Cloud using the Experian data feed.
Where is it? Taxonomies and segments can be uploaded leveraging Experian pipes. Once onboarded, segments are automatically accessible under Edit Line Item > Targeting > Segments > Experian in Buyer Cloud.
Do I need to do anything? This feature is available for mutual customers of Experian and Buyer Cloud; to enable this feature, contact your FreeWheel representative.
Learn More How to Register Custom Experian Segments
Unique Conversions Fields Available in Reporting
What is it? A new conversion measure, Unique Conversions, is available in Reporting. This measure combines conversion counts across User ID, IP address, FreeWheel Household ID, and FreeWheel Person ID to report on total conversions, regardless of conversion type. Previously, campaign conversions could only be measured using one conversion type, because combining conversions from multiple ID types could result in double-counting conversions.
The new measures are listed in the following table:
| Field Type | New Measure Name | Description | Report(s) |
|---|---|---|---|
Measure | Unique Conversions | The number of unique conversions counted across all conversion attribution methods (User ID, IP Address, FreeWheel Household ID, and FreeWheel Person ID). | • Performance Report |
Measure | Unique Conversion Orders | Optional field passed to platform by customer as part of conversion event, for conversions across all conversion attribution methods. Frequently used to represent the number of items purchased, an order number, or other identifier. | • Performance Report |
Measure | Unique Conversion Value | Optional field passed to platform by customer as part of conversion event, for conversions across all conversion attribution methods. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Performance Report |
Measure | Unique Control Group Conversions | The number of conversions across all conversion attribution methods attributed to the control group. | • Inventory Report |
Measure | Unique Control Group Conversion Orders | Optional field passed to platform by customer as part of conversion event, for conversions attributable to the control group across all conversion attribution methods. Frequently used to represent the number of items purchased, an order number, or other identifier. | • Inventory Report |
Measure | Unique Control Group Conversion Value | Optional field passed to platform by customer as part of conversion event, for conversions attributable to the control group across all conversion attribution methods. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Inventory Report |
Measure | Unique Treatment Group Conversions | The number of conversions across all conversion attribution methods attributed to the treatment group. | • Inventory Report |
Measure | Unique Treatment Group Conversion Orders | Optional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group across all conversion attribution methods. Frequently used to represent the number of items purchased, an order number, or other identifier. | • Inventory Report |
Measure | Unique Treatment Group Conversion Value | Optional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group across all conversion attribution methods. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion. | • Inventory Report |
Where is it? The new measures are available in the reports listed above in Analytics > Reporting.
Do I need to do anything? These dimensions are automatically available for all accounts; no action is required.
Learn More Analytics Data Dictionary