Overview

OneStrata's integrations with external ad servers enable a simplified ad trafficking workflow:

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Providers Providers

Ad Server Providers

The following table lists the available Ad Server providers and describes the mapping of OneStrata entities to linked ad server entities:

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Service-Types Service-Types

Service Types

Ad Server providers have two service types, ad serving and tracking:

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Ad-Placement-Types Ad-Placement-Types

Ad Placement Types

An Ad Placement can be placed in different ways, depending on the selected Ad Server provider and service type:

Access the Ad Server Dashboard

The Ad Server dashboard is only available if a campaign contains at least one Ad Placement (a committed Placement that has been assigned an Ad Server provider).

There are two ways to access the Ad Server dashboard, depending on how many provider types have been assigned to the campaign:

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Ad-Server-Dashboard-UI-Elements Ad-Server-Dashboard-UI-Elements

Ad Server Dashboard UI Elements

The Ad Server dashboard contains the following elements:

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Ad-Server-Grid-Reference Ad-Server-Grid-Reference

Ad Server Grid Reference

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Link-Campaign-New Link-Campaign-New

Link a Campaign to a New Ad Server Campaign

To create a new ad server campaign and link a OneStrata campaign to the newly created ad server campaign, do the following:

1. Open the desired OneStrata campaign. This campaign must have at least one Cost Line with a Supplier entity that is linked to an Ad Server provider.
   
   
2. Go to the Ad Server dashboard of the Ad Server provider.
   
   
3. If not logged in already, log in to the Ad Server provider.
   
   
4. Click the Link Campaign button to open the Link Campaign widget.
   
   
5. In the Link Campaign widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Select the Create Campaign option.
   Advertiser	Search for an Ad Server provider advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Name	Choose one of the following options: Keep the automatically generated ad server campaign name. By default, the ad server campaign name is the same as the OneStrata campaign name, but may be different if an ad server campaign name formula has been created. Enter the ad server campaign name.

   
   
   
6. Depending on the specific Ad Server provider, additional information may be necessary. Fill in any additional required fields.
   
   
7. Click the Create & Link button.

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Link-Campaign-Existing Link-Campaign-Existing

Link a Campaign to an Existing Ad Server Campaign

To link a OneStrata campaign to an existing ad server campaign, do the following:

1. Open the desired OneStrata campaign. This campaign must have at least one Cost Line with a Supplier entity that is linked to an Ad Server provider.
   
   
2. Go to the Ad Server dashboard of the Ad Server provider.
   
   
3. If not logged in already, log in to the Ad Server provider.
   
   
4. Click the Link Campaign button to open the Link Campaign widget.
   
   
5. In the Link Campaign widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Select the Existing Campaign option.
   Advertiser	Search for an Ad Server provider advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Campaign	Search for an ad server campaign by entering at least three letters of the campaign name. Then, select the desired campaign.
   Read-only Date Range	The value of the Date Range field is automatically populated from the selected ad server campaign and cannot be changed within OneStrata.

   
   
   
6. Click the Link button.

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Map-Supplier Map-Supplier

Map a Supplier to an Ad Server Supplier

Once a OneStrata campaign and an ad server campaign are linked, Ad Placements in the OneStrata campaign can be linked to ad server placements in the ad server campaign. However, delivery metrics cannot flow from the Ad Server provider to OneStrata unless the linked Ad Placement has a Supplier entity that has been mapped to an Ad Server provider supplier.

To map a OneStrata Supplier entity to an existing supplier of an Ad Server provider, do the following:

1. Go to the Ad Server dashboard of the desired Ad Server provider.
   
   
2. If not logged in already, log in to the Ad Server provider.
   
   
3. Click the Supplier Mapping button to open the Supplier/Site Mapping widget.
   
   
4. In the Supplier/Site Mapping widget, do the following:
   
   
   1. For the desired Supplier entity, click the corresponding Supplier/Site Mapping cell to start editing.
      
      
   2. Enter at least three letters of the Ad Server provider supplier's name.
      
      
   3. Select the desired Ad Server provider supplier.
      
      
   4. Click Apply.

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Unlink-Campaign Unlink-Campaign

Unlink a Campaign from an Ad Server Campaign

See Manage Linked Entities > Unlink a Campaign.

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View-Details View-Details

View the Details of a Linked Ad Server Campaign

See Manage Linked Entities > View the Details of a Linked External Campaign.