Use * syntax for faster search
Page History
...
| Vendor | Integral Ad Science (IAS) | DoubleVerify (DV) |
|---|---|---|
| Supply |
|
|
| Reporting Behavior | IAS delivers their data to the DSP Buyer Cloud each day near mid-day Eastern time. This data feed contains data for the the previous day. Customers should expect to IAS viewability data within query tool reports approximately 28 hours post impression. | DoubleVerify aggregates and delivers files on an hourly basis. Data contained in these files is typically delivered 4-6 hours after the measurement has taken place. |
...
- Viewable Impressions - The number of impressions where at least 50% of an ad was in-view for more than a second
- Measurable Impressions - The number of impressions where viewability was measurable
- vCPM - The CPM calculated against viewable impressions
- Viewability % - Viewable Impressions / Total Impressions counted by the DSPBuyer Cloud
- Measurable % - Measurable Impressions / Total Impressions counted by the DSPBuyer Cloud
- Viewability/Measurability % - Viewable Impressions / Measurable Impressions
- Viewable Seconds - Total number of seconds that were viewable
- Average Viewable Seconds - Viewable Seconds / Viewable Impression
...