Page History

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• AdChoices Control: The tool is entirely controlled by the advertiser and is not included by the advertising exchange.
  
  
• FreeWheel DSP Support: The AdChoices script is supported by the platform as platform as a creative add-on.
  
  
• Opting Out: When a user opts out through the AdChoices icon, their cookie/device ID is excluded from FreeWheel DSP's audience pool. This means the platform will no longer be able to target that user for future advertising.

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To add AdChoices to a creative in the platform, follow these steps:

1. Navigate to a creative by clicking in Trafficking > Creatives > then clicking and select a creative's name.
   
   
2. Navigate to Pixels an and Scripts under the General tab.
   
   
3. Within AdChoices under the Creative Add-Ons section, select one of the available AdChoices options.
   • Available options for placement and size include:
     • Small, bottom-right / Large, bottom-right
     • Small, bottom-left / Large, bottom-left
     • Small, top-right / Large, top-right
     • Small, top-left / Large, top-left
       
       
4. Once selected, the AdChoices logo will appear on the creative in the preview. The logo will also be clickable and will redirect to the AdChoices page.